BevNET.com Daily News RoundupNewsletter - December 17, 2012
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Nestlé Waters North America Faces Class Action Lawsuit Over Water Sourcing Claims

Posted by Ray Latif at 2:53 PM on December 17, 2012

Nestlé Waters North America Faces Class Action Lawsuit Over Water Sourcing Claims

A Chicago-area business has filed a class action lawsuit against Nestlé Waters North America Inc. (NWNA) claiming that its five-gallon jugs of its Ice Mountain Water brand are falsely advertised as containing spring water when in actuality the water comes from a municipal source.



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Review: Enterade

Posted by BevNET.com Staff at 12:36 PM on December 17, 2012

Review: Enterade

Much like the bevy of other sports/hydration drinks on the market, enterade is marketed as a dietary supplement for “hydration during stressful exercise and endurance sports.” However, unlike competing brands, enterade contains a bare bones formulation of water, natural flavor, and sodium bicarbonate that makes the product rather unpleasant to consume.



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The Blurring Lines: Strategics, Private Equity, and Timing

Posted by Michael Burgmaier at 11:10 AM on December 17, 2012

The Blurring Lines: Strategics, Private Equity, and Timing

As an investment banker with Silverwood Partners working in the healthy/active living consumer packaged goods (CPG) space, I’ve often said that the joke about investors is true – they enter the room walking backwards with their eye on the exit. Perhaps entrepreneurs and founders should, as well. Unless you are building a company to comfortably live off of cash flows, you will need to sell your company at some time.



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