BevNET.com Daily News RoundupNewsletter - December 18, 2012
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Morgan Stanley: Energy Growth Slows in C-Stores

Posted by Max Rothman at 2:58 PM on December 18, 2012

Morgan Stanley: Energy Growth Slows in C-Stores

As energy drinks continue to take heat from politicians and federal agencies for their caffeine content and labeling, the sales growth of Monster Energy and Red Bull has slightly decelerated, according to a consumer price index (CPI) report released Friday by Morgan Stanley.



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Review: Essentia Water

Posted by BevNET.com Staff at 2:04 PM on December 18, 2012

Review: Essentia Water

As far as bottled water is concerned, high pH (aka alkalinized) water is certainly all the rage right now, at least in terms of new product introductions. And for many of the high pH brands that have been around for a while, rebranding efforts are underway. That’s exactly the case for Essentia, which has gone from being a brand that could blend in with the spring water masses to something that is attempting to establish itself as modern and sporty.



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KeVita Adds Doors in Safeway, Keeps it Copacetic with Cleanse in Whole Foods

Posted by Jeffrey Klineman at 12:39 PM on December 18, 2012

KeVita Adds Doors in Safeway, Keeps it Copacetic with Cleanse in Whole Foods

KeVita is launching a new product exclusively in Whole Foods after the first of the year, debuting its first entry into the hot “cleanse” category with KeVita Daily Cleanse. And it’s happening at the same time that the company is plowing new ground in mainstream channels.



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Taking Stock in Personal Responsibility

Posted by Barry Nathanson at 10:38 AM on December 18, 2012

Taking Stock in Personal Responsibility

As we come to the close of what has been a tumultuous year, I want to take stock of some of the issues that have dominated the news recently. The events of the past few weeks in my home city of New York are staggering and overwhelming. The efforts to recover and rebuild have been exemplary. It’s a stark contrast to an issue that has dominated our beverage universe – the controversy surrounding an unjust wrongful death lawsuit filed against Monster Energy.



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PepsiCo Announces Addition of Sweetener to Diet Pepsi

Posted by Max Rothman at 4:59 PM on December 17, 2012

PepsiCo Announces Addition of Sweetener to Diet Pepsi

The PepsiCo shuffle continues. After revealing a multi-million dollar marketing partnership with Beyonce and recent plans to “drinkify” snacks, the carbonated soft drink giant announced that it has added another sweetener to Diet Pepsi, according to the Associated Press.



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