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Posted by Ray Latif at 1:16 PM on December 19, 2012  Hoping to make a big splash in the country’s second largest market, HINT Water has signed an agreement with L.A. Distributing Co. to distribute the brand throughout L.A. county. HINT, which markets still and sparkling lines of unsweetened, flavored waters is looking to the upstart DSD distributor to dramatically increase its presence in the market, specifically in mainstream grocery and up and down the street retailers.
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Posted by BevNET.com Staff at 1:14 PM on December 19, 2012  AriZona recently extended its line of Jack Nicklaus Golden Bear lemonades with a new mint-flavored variety. Although we find the blend of lemonade and mint flavors to be quite appealing, we question whether the brand as a whole can ultimately carve out a successful niche in that there is something that seems disconnected between the image of the golfer and the thoughts of summertime that are inevitable when drinking lemonade.
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Posted by Jeffrey Klineman at 4:18 PM on December 18, 2012  Call it the brotherhood of the scrappers, as the hard-working Sider brothers, Mark and Jon, have managed to leverage their friendship with floor-burned NBA journeyman Brian Scalabrine to create a series of videos on behalf of their underdog sports drink Greater Than.
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