BevNET.com Daily News RoundupNewsletter - January 09, 2013
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JAMA Backtracks on Claim That FDA Does Not Regulate Energy Drinks

Posted by Ray Latif at 3:58 PM on January 09, 2013

JAMA Backtracks on Claim That FDA Does Not Regulate Energy Drinks

The Journal of the American Medical Association (JAMA) has reversed a published claim that energy drinks are not regulated by the U.S. Food and Drug Administration (FDA). The change came shortly after BevNET contacted the organization to inquire about the validity of the claim.



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Press Clips: MiO Gets Super Bowl Spot; Sweetened Drinks Linked to Depression; NYTimes Explains Oddity of Beyonce’s Pepsi Deal

Posted by Max Rothman at 3:54 PM on January 09, 2013

Press Clips: MiO Gets Super Bowl Spot; Sweetened Drinks Linked to Depression; NYTimes Explains Oddity of Beyonce’s Pepsi Deal

Kraft Foods Group is backing its faith in MiO, the liquid water enhancer, by placing a 30-second advertisement of the brand in the third quarter of the Super Bowl, according to Ad Age.



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Body Armor Gets Punchy — And Aggressive

Posted by Jeffrey Klineman at 2:54 PM on January 09, 2013

Body Armor Gets Punchy — And Aggressive

Mistakes have been made, but they’re acceptable. So is spending a lot of money to spend a brand. At least, that’s the assessment of Mike Repole, the chairman of Body Armor, who earlier today revealed that he and company founder Lance Collins, along with other investors, are willing to spend approximately $50 million over a 4-5 year period in marketing and building their year-old brand of “superdrink.”



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BevNET is Now Accepting Listings for the 2013 Functional Beverage Guide

Posted by BevNET.com Staff at 11:22 AM on January 09, 2013

BevNET is Now Accepting Listings for the 2013 Functional Beverage Guide

BevNET is now accepting listings for the 2013 Functional Beverage Guide. To be published as a special section in the March issue of BevNET Magazine, the Functional Beverage Guide will feature functional beverage brands and their suppliers. Listed alphabetically, beverage brands will be tagged with functional attributes (i.e. energy, relaxation). Brands will be indexed according to function at the start of the guide.



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Review: Life Juice

Posted by BevNET.com Staff at 10:55 AM on January 09, 2013

Review: Life Juice

Life Juice is a new line of cold-pressed, high pressure processed juices. The products are packaged and sold direct-to-consumer in individual bottles, as well as in one- or multi-day juice cleanse regimens. With new juice cleanse products continue to pop up everyday, it might be difficult for some brands to stand out in the category. However, we feel like Life Juice has done well to stand out from the pack in both formulation and packaging.



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Honest Tea: Honest Fizz Headed for Whole Foods

Posted by Jeffrey Klineman at 3:41 PM on January 08, 2013

Honest Tea: Honest Fizz Headed for Whole Foods

It’s a Whole Foods exclusive for a while, natch. According to the company’s Twitter account, it is releasing the four-flavor line in “Austin, SA, Houston, Dallas, New Orleans and beyond.” The flavors for Honest Fizz, which will be available in 12 oz. cans and 6-packs, include Root Beer, Lemon “Limey”, Orange Pop, and (perhaps in tribute to Yale School of Management-based co-founder Barry Nalebuff?) cherry-flavored “Professor Fizz.”



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Founded in 1997, Flowdesign's diverse experience has helped start-up beverage companies SoBe, Bawls, Xango and Honest Tea develop their successful brand identity. From naming, brand identity, structural design and supplier consulting, Flowdesign is a one-stop shop for all your design needs.

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