BevNET.com Daily News RoundupNewsletter - January 11, 2013
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Morgan Stanley: Energy Drink Growth Decelerates in C-Stores

Posted by Ray Latif at 12:58 PM on January 11, 2013

Morgan Stanley: Energy Drink Growth Decelerates in C-Stores

Energy drinks saw a significant deceleration in c-store sales growth, according to a new report from Morgan Stanley. The investment bank today released an overview detailing a year-over-year comparison in which category sales of energy drinks rose by 11.2 percent over the four-week period ending on Dec. 22. The recent slide in sales growth appears to be tied to the sustained deluge of controversy and criticism in recent months surrounding energy drinks.



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PepsiCo and Anheuser-Busch InBev Collaborate on Promotion, Marketing

Posted by Max Rothman at 12:28 PM on January 11, 2013

PepsiCo and Anheuser-Busch InBev Collaborate on Promotion, Marketing

PepsiCo and Anheuser-Busch InBev are collaborating on joint promotions and in-store marketing for the first time, according to a story by Ad Age. The collaboration will take place in the days leading up to the Feb. 3 Super Bowl.



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Clean Up Your Label: Acerola, an all natural source for vitamin C
Acerola has a distinctive, tart flavor, blending well with other juices such as mango, banana, papaya, and coconut water. It is common in ethnic neighborhoods in the US, and is a favorite throughout the Caribbean and Brazil where it is the breakfast juice of choice. 65 brix clarified acerola is widely used in Europe and Japan as a natural replacement for citric acid, making it a necessity to a “clean label”. Acerola can be used in many products including juices, sodas, teas, jello, fruit preserves, yogurts, candies, bakery items and vitamin tablets.
For samples click here.

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