BevNET.com Daily News RoundupNewsletter - January 17, 2013
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American Beverage Association on DAWN Report: “Don’t Believe the Hype”

Posted by Ray Latif at 2:04 PM on January 17, 2013

American Beverage Association on DAWN Report: “Don’t Believe the Hype”

Over the last three days, the American Beverage Association (ABA) has published three separate statements countering a recent Drug Abuse Warning Network (DAWN) report which found that the number of emergency room visits involving energy drinks more than doubled from 10,068 in 2007 to 20,783 in 2011. The ABA called the report inaccurate and “more sensational than substantive.”



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Lawsuit: Red Bull Doesn’t Give You Wings

Posted by Max Rothman at 11:57 AM on January 17, 2013 | 1 comments

Lawsuit: Red Bull Doesn’t Give You Wings

For all its heroic marketing, Red Bull provides no more energy than a cup of coffee or a caffeine pill, a recent lawsuit argues. Filed Tuesday in U.S. District Court for the Southern District of New York, the lawsuit claims that the energy drink company uses deceptive marketing to justify its premium pricing even though its products offer a strong but not superior boost of energy. The lead plaintiff is Benjamin Careathers of the Bronx, N.Y., who has been drinking Red Bull products since 2002.



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Clean Up Your Label: Acerola, an all natural source for vitamin C
Acerola has a distinctive, tart flavor, blending well with other juices such as mango, banana, papaya, and coconut water. It is common in ethnic neighborhoods in the US, and is a favorite throughout the Caribbean and Brazil where it is the breakfast juice of choice. 65 brix clarified acerola is widely used in Europe and Japan as a natural replacement for citric acid, making it a necessity to a “clean label”. Acerola can be used in many products including juices, sodas, teas, jello, fruit preserves, yogurts, candies, bakery items and vitamin tablets.
For samples click here.

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