BevNET.com Daily News RoundupNewsletter - January 18, 2013
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Energy Drink Pressure Shifts from Ingredients to Marketing

Posted by Jeffrey Klineman at 1:49 PM on January 18, 2013

Energy Drink Pressure Shifts from Ingredients to Marketing

On Thursday, Sens. Richard Blumenthal (D-Conn.) and Richard Durbin (D-Ill.) joined an effort by Rep. Edward Markey (D-Mass.) to push the FTC to begin investigating the marketing practices of energy drink companies. The move, while not a full strategic pivot, as the agencies often work on parallel tracks to ensure consumer protection, represents something of a strategic recalibration from the two senators’ previous attempts to force the FDA to take a harder look at energy drinks.



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Review: Frizz Coffee

Posted by BevNET.com Staff at 9:44 AM on January 18, 2013

Review: Frizz Coffee

Made in Italy, Frizz Coffee is a sparkling and sweetened coffee drink. While this is certainly a niche product (it has no dairy and it’s sparkling — two things that Americans don’t seem to like when it comes to coffee), it has definitely hit the nail on the head for what it is trying to be.



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Odwalla Redesigns Packaging With Consumers in Mind

Posted by Max Rothman at 4:20 PM on January 17, 2013

Odwalla Redesigns Packaging With Consumers in Mind

With the consumer in mind, Odwalla has redesigned its packaging for the first time in six years. The healthy beverage and bar maker, owned by the Coca-Cola Co., Inc. says it has tried to remove much of the clutter from its bottles and proceeded with a cleaner look and a color-coded system that matches caps with drink segments.



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