Posted by Jeffrey Klineman at 1:49 PM on January 18, 2013  On Thursday, Sens. Richard Blumenthal (D-Conn.) and Richard Durbin (D-Ill.) joined an effort by Rep. Edward Markey (D-Mass.) to push the FTC to begin investigating the marketing practices of energy drink companies. The move, while not a full strategic pivot, as the agencies often work on parallel tracks to ensure consumer protection, represents something of a strategic recalibration from the two senators’ previous attempts to force the FDA to take a harder look at energy drinks.
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Posted by BevNET.com Staff at 9:44 AM on January 18, 2013  Made in Italy, Frizz Coffee is a sparkling and sweetened coffee drink. While this is certainly a niche product (it has no dairy and it’s sparkling — two things that Americans don’t seem to like when it comes to coffee), it has definitely hit the nail on the head for what it is trying to be.
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Posted by Max Rothman at 4:20 PM on January 17, 2013  With the consumer in mind, Odwalla has redesigned its packaging for the first time in six years. The healthy beverage and bar maker, owned by the Coca-Cola Co., Inc. says it has tried to remove much of the clutter from its bottles and proceeded with a cleaner look and a color-coded system that matches caps with drink segments.
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