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Featured Stories |
MiO Gets Sporty in Time for Super Bowl |
Posted by Max Rothman at 3:14 PM on January 22, 2013 ![]() Just in time for the Super Bowl, millennial favorite MiO has released a new, more sports-centric SKU to its line of liquid water enhancers. MiO Fit, which was announced Tuesday in a press release, contains electrolytes, B vitamins and zero calories, and enables consumers to turn water into a sports drink. MiO Fit currently offers two flavors, Berry Blast and Arctic Grape, and is sold in two bottle sizes: 12 or 18 servings per bottle (along with 8 oz. of water per serving). Read more » |
$2300 Down, $487,700 To Go: Can Crowdfunding Save Oogave? |
Posted by BevNET.com Staff at 3:06 PM on January 22, 2013 ![]() In an online plea, Oogave co-founder Gannon Merrell said the company needs to raise $500,000 to be able to reach positive cash flow in the next 18-20 months – or else it will have to liquidate. Read more » |
ZUN Rocket Ship to Fly Again — As Drink for Kids |
Posted by Jeffrey Klineman at 2:37 PM on January 22, 2013 ![]() ZUN founder Brian Stearns is pulling out of the energy and brain boosting business altogether, announcing that the brand is reinventing itself “as an all-natural ‘kid friendly’ beverage.” Read more » |
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Review: Honest Fizz |
Posted by BevNET.com Staff at 12:10 PM on January 22, 2013 ![]() Honest Tea recently launched Honest Fizz, a line of zero-calorie sodas. The four-SKU line, which uses stevia and erythritol as sweeteners, impressed the panel with formulations that showcase full flavors rarely seen in zero-calorie carbonated drinks.… Read the full review » |
NASCAR Driver Joins 989 On Demand for Guerrilla Marketing in NYC |
Posted by Max Rothman at 4:13 PM on January 21, 2013 | 1 comments ![]() NASCAR driver Bobby Grewohl shaved his head and endured his first makeup session today in New York City. It was a bit of a change for the small-town racer. “My head’s shiny,” Grewohl said. “They’ve got to dim it down a little bit.” After a photo shoot, Grewohl, the Hollister, Calif. native, joined representatives of 989 On Demand, a hydrating enhanced beverage with its functional ingredients stored in a mix-to-drink cap, for a guerilla marketing effort in the city streets. Read more » |
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