BevNET.com Daily News RoundupNewsletter - January 22, 2013
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MiO Gets Sporty in Time for Super Bowl

Posted by Max Rothman at 3:14 PM on January 22, 2013

MiO Gets Sporty in Time for Super Bowl

Just in time for the Super Bowl, millennial favorite MiO has released a new, more sports-centric SKU to its line of liquid water enhancers. MiO Fit, which was announced Tuesday in a press release, contains electrolytes, B vitamins and zero calories, and enables consumers to turn water into a sports drink. MiO Fit currently offers two flavors, Berry Blast and Arctic Grape, and is sold in two bottle sizes: 12 or 18 servings per bottle (along with 8 oz. of water per serving).



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$2300 Down, $487,700 To Go: Can Crowdfunding Save Oogave?

Posted by BevNET.com Staff at 3:06 PM on January 22, 2013

$2300 Down, $487,700 To Go: Can Crowdfunding Save Oogave?

In an online plea, Oogave co-founder Gannon Merrell said the company needs to raise $500,000 to be able to reach positive cash flow in the next 18-20 months – or else it will have to liquidate.



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ZUN Rocket Ship to Fly Again — As Drink for Kids

Posted by Jeffrey Klineman at 2:37 PM on January 22, 2013

ZUN Rocket Ship to Fly Again — As Drink for Kids

ZUN founder Brian Stearns is pulling out of the energy and brain boosting business altogether, announcing that the brand is reinventing itself “as an all-natural ‘kid friendly’ beverage.”



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Review: Honest Fizz

Posted by BevNET.com Staff at 12:10 PM on January 22, 2013

Review: Honest Fizz

Honest Tea recently launched Honest Fizz, a line of zero-calorie sodas. The four-SKU line, which uses stevia and erythritol as sweeteners, impressed the panel with formulations that showcase full flavors rarely seen in zero-calorie carbonated drinks.…



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NASCAR Driver Joins 989 On Demand for Guerrilla Marketing in NYC

Posted by Max Rothman at 4:13 PM on January 21, 2013 | 1 comments

NASCAR Driver Joins 989 On Demand for Guerrilla Marketing in NYC

NASCAR driver Bobby Grewohl shaved his head and endured his first makeup session today in New York City. It was a bit of a change for the small-town racer. “My head’s shiny,” Grewohl said. “They’ve got to dim it down a little bit.” After a photo shoot, Grewohl, the Hollister, Calif. native, joined representatives of 989 On Demand, a hydrating enhanced beverage with its functional ingredients stored in a mix-to-drink cap, for a guerilla marketing effort in the city streets.



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