BevNET.com Daily News RoundupNewsletter - January 23, 2013
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Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad

Posted by Max Rothman at 3:59 PM on January 23, 2013

Coca-Cola Encourages Second Screen Interaction With Super Bowl Ad

Out with the polar bears, in with the showgirls. On Tuesday, Coca-Cola launched an interactive campaign centered around its Super Bowl ad, which displays cowboys, badlanders (a biker gang), and a bus full of showgirls in the middle of the desert.



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Killer Buzz Maker Seeking Beverage Acquisition, $10 Million Deal is Possible

Posted by Ray Latif at 3:40 PM on January 23, 2013

Killer Buzz Maker Seeking Beverage Acquisition, $10 Million Deal is Possible

Hoping to swarm distributors, the maker of Killer Buzz Energy drinks is actively seeking an acquisition of one or two beverage companies – and could spend upwards of $10 million to do so. “There’s no cap and no floor,” said Jeremy Friedman, director of marketing for Killer Buzz. “It’s more about opportunity than the size of the investment. If an opportunity warranted a $10 million acquisition, that number is not too high.”



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Review: COGO

Posted by BevNET.com Staff at 3:34 PM on January 23, 2013

Review: COGO

COGO, a new line of coconut milk smoothies, was the runner-up in New Beverage Showdown 4 at BevNET Live Winter 12. In our review of the two of COGO’s four flavors, the panel was pleased with the flavor of the drinks, if not entirely satisfied with the formulation. And while COGO has done a nice job of establishing its own identity, we think its packaging could use a few tweaks.…



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