BevNET.com Daily News RoundupNewsletter - February 04, 2013
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Vita Coco Shuffles Marketing Team, Plans to Head West

Posted by Jeffrey Klineman at 2:20 PM on February 04, 2013

Vita Coco Shuffles Marketing Team, Plans to Head West

Jane Prior, who joined the coconut water company in 2010 as director of consumer marketing, has been promoted to vice president of marketing for the U.S. Prior moves into the role vacated by Jeff Popkin, who is now the vice president of global strategy for Vita Coco, working from Miami. Rubenstein will work closely with CEO Michael Kirban on the company’s endeavors in Europe and Asia.



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Federal Legislators Respond to Critical Energy Drink Reports

Posted by Max Rothman at 2:10 PM on February 04, 2013

Federal Legislators Respond to Critical Energy Drink Reports

In case the Food and Drug Administration (FDA) wasn’t paying attention, Sens. Richard Durbin (D-IL) and Richard Blumenthal (D-CT), and Rep. Ed Markey (D-MA) sent a letter to the agency highlighting recent reports that emphasize the downsides of energy drinks.



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Review: Coco Cafe’s New Flavors

Posted by BevNET.com Staff at 12:12 PM on February 04, 2013

Review: Coco Cafe’s New Flavors

When the original Coco Cafe variety came out, we knew that we were witnessing something that could take the RTD coffee category by storm. The product was simple in flavor, but super timely and innovative in its use of coconut water. However, there was a big question mark: how would they add additional flavors to the line? The answer is finally here as the brand recently introduced Mocha and Vanilla varieties, one of which garnered a rare five-star rating…



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