BevNET.com Daily News RoundupNewsletter - February 05, 2013
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ZICO Hires VEB Exec to Head Up Sales, Preps for National Distribution

Posted by Ray Latif at 3:43 PM on February 05, 2013

ZICO Hires VEB Exec to Head Up Sales, Preps for National Distribution

As ZICO gears up for national distribution within the Coca-Cola Co. system, the coconut water marketer has announced that Scott Uzzell will join the company as Chief Commercial Officer and EVP of Sales. The change in leadership and shift in distribution follows a marketing and public relations shake-up for ZICO earlier this year.



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Starbucks Launches New Iced Coffee Line

Posted by Ray Latif at 12:46 PM on February 05, 2013

Starbucks Launches New Iced Coffee Line

And the rich (hope to) get richer. Aiming to capitalize on growing year-round demand for iced coffee – and extend its domination of the ready to drink coffee category – Starbucks has launched a new line of bottled coffee drinks. Quietly and with very little fanfare, Starbucks has introduced Starbucks Iced Coffee, a four-SKU line of blended coffee and milk products, at select grocery retailers in Boston, Hartford, New York and Philadelphia.



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Review: Brooklyn Soda Works

Posted by BevNET.com Staff at 12:29 PM on February 05, 2013

Review: Brooklyn Soda Works

While most carbonated soft drinks face a decline in demand, a range of new and innovative of boutique and gourmet sodas has elicited renewed appeal in the category. One such brand is Brooklyn Soda Works, and in our review of two of its offerings, Root Beer and Apple and Ginger Carbonated Fresh Juice, we feel that the company has done an excellent job in formulation and packaging.



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Shaquille O’Neal Takes Ownership Position in BLUEO4 Water

Posted by Max Rothman at 10:34 AM on February 05, 2013

Shaquille O’Neal Takes Ownership Position in BLUEO4 Water

The man who has been dubbed “The Big Aristotle,” “Shaq Fu,” and “The Diesel” can now add a new nickname to his unrivaled list: “Big Blue.” BLUE04, which markets an oxygenated water, announced today that Shaquille O’Neal, a four-time NBA champion and 15-time NBA All-Star, has taken an ownership position with the company.



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