BevNET.com Daily News RoundupNewsletter - February 07, 2013
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Featured Stories

Beverage School: Aligning Color and Flavor

Posted by Ray Latif at 12:07 PM on February 07, 2013

Beverage School: Aligning Color and Flavor

It’s fair to say that a grape-flavored beverage with an orange-colored liquid is a strange combination. However, the question of aligning color with flavor becomes slightly more muddled when considering the brightness of a carrot juice, or a clear-colored cola. In this BeverageSchool.com video, Kate Ratliff, the technical director at Flavorman, discusses important factors that beverage companies should consider when deciding on the color of the liquid in their products.



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Review: Perk!

Posted by BevNET.com Staff at 10:59 AM on February 07, 2013

Review: Perk!

Carbonated coffee is a concept that has been tried and – for a number of reasons – gained little traction in the marketplace. So we have to wonder about the viability of Perk!, a new zero-calorie sparkling iced coffee. While the taste of the product is fine, its branding and packaging need work, likely making the product an even tougher sell for consumers.



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Chillout Classification: Relaxation Drinks Find Middle Ground

Posted by Jeffrey Klineman at 9:25 AM on February 07, 2013

Chillout Classification: Relaxation Drinks Find Middle Ground

From dreams of the perfect night’s sleep to hallucinations of a party in a can, the relaxation drink category has always seemed to invite extremes. But things are changing: in addition to a pair of strong brands at the poles, there’s an emerging pack in the middle that is focusing on throttled-back ingredients.



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