BevNET.com Daily News RoundupNewsletter - February 12, 2013
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Say Aloe To a Rebrand: ChanTea Becomes TEAloe

Posted by Ray Latif at 3:04 PM on February 12, 2013

Say Aloe To a Rebrand: ChanTea Becomes TEAloe

Shedding the Asian-themed elements of the product in favor of an ingredient-focused name and package, Gourmetti Brands has rebranded ChanTea as TEAloe. The new label will place greater emphasis on the tea/aloe combination brand’s brewed tea content in hopes of eliciting stronger consumer awareness and connection to the brand, as well as a more robust presence alongside other tea beverages.



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Review: Rock Melon

Posted by BevNET.com Staff at 2:53 PM on February 12, 2013

Review: Rock Melon

Rock Melon is a new all-natural cantaloupe juice beverage made with water, cantaloupe puree, sugar, and natural flavor. The products is enjoyable from a taste perspective, but we have to wonder about the marketability of a cantaloupe drink, not to mention one with a rather high calorie and sugar count per serving.



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Kraft Follows Success of MiO With Crystal Light Liquid

Posted by Max Rothman at 10:06 AM on February 12, 2013 | 1 comments

Kraft Follows Success of MiO With Crystal Light Liquid

Hoping to tap into the runaway success of its MiO brand, Kraft has launched Crystal Light Liquid, a new line of line of zero-calorie liquid flavor enhancers targeted toward women. The line hit stores nationwide on Tuesday.



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