BevNET.com Daily News RoundupNewsletter - February 13, 2013
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Starbucks Takes Evolution Fresh Eastward

Posted by Ray Latif at 2:59 PM on February 13, 2013

Starbucks Takes Evolution Fresh Eastward

Fourteen months after acquiring the brand, Starbucks today launched Evolution Fresh products in its cafes in New York City and Boston. The company said that while East Coast availability of Evolution Fresh will initially be limited to its stores in the two cities, the expansion “furthers growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.”



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Review: Secret Squirrel Cold Brew

Posted by BevNET.com Staff at 2:49 PM on February 13, 2013

Review: Secret Squirrel Cold Brew

And the cold brew coffee train keeps a rollin’ with the launch of Secret Squirrel. The company produces a cold brew coffee concentrate made with organic and Fair Trade coffee beans that are roasted and brewed in Los Angeles. From our perspective, the execution both inside and outside the bottle is top notch.



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Nielsen: Word-of-Mouth Marketing, Media Mix Drives Growth in Product Awareness

Posted by Max Rothman at 12:57 PM on February 13, 2013

Nielsen: Word-of-Mouth Marketing, Media Mix Drives Growth in Product Awareness

After polling more than 29,000 respondents from 58 countries, a new Nielsen survey found that a blend of media and word-of-mouth advertising results in the greatest consumer awareness for new products.



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First Bev’s Joth Ricci Goes Home as President of Stumptown Coffee Roasters

Posted by Jeffrey Klineman at 12:02 PM on February 13, 2013 | 1 comments

First Bev’s Joth Ricci Goes Home as President of Stumptown Coffee Roasters

Joth Ricci has left First Beverage Group, the investment and consulting firm where he was a managing partner, to become the president of fast-growing “third wave” coffee company Stumptown Coffee Roasters.



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