Posted by Ray Latif at 2:59 PM on February 13, 2013  Fourteen months after acquiring the brand, Starbucks today launched Evolution Fresh products in its cafes in New York City and Boston. The company said that while East Coast availability of Evolution Fresh will initially be limited to its stores in the two cities, the expansion “furthers growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.”
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Posted by BevNET.com Staff at 2:49 PM on February 13, 2013  And the cold brew coffee train keeps a rollin’ with the launch of Secret Squirrel. The company produces a cold brew coffee concentrate made with organic and Fair Trade coffee beans that are roasted and brewed in Los Angeles. From our perspective, the execution both inside and outside the bottle is top notch.
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Posted by Max Rothman at 12:57 PM on February 13, 2013  After polling more than 29,000 respondents from 58 countries, a new Nielsen survey found that a blend of media and word-of-mouth advertising results in the greatest consumer awareness for new products.
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