Posted by Max Rothman at 4:25 PM on March 12, 2013  Lining the aisles of Natural Products Expo West, which recently concluded in Anaheim, Calif., few booths touted products with a singular appeal. Rather, juices were packed with extracts. Coconut water was melded with teas, protein and coffee. Key, growth-driving ingredients rarely stood alone.
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Posted by Jeffrey Klineman at 4:24 PM on March 12, 2013  One might imagine that there would be a focus on natural and specialty retailers among the brands working the aisles of a natural products exposition, but at Natural Products Expo West, which wrapped up on Sunday, a growing number of beverage companies have started bypassing those channels – and Whole Foods itself – altogether in an attempt to capitalize on the very same health and wellness movement that the grocer helped to launch to prominence.
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Posted by BevNET.com Staff at 2:39 PM on March 12, 2013  While the market for beet juice has traditionally been quite small, the beverage is finding a growing number of enthusiasts, and in particular, serious athletes. That being said, it’s hard to see the category getting much larger than its current form, and one of the reasons that we wonder about mainstream consumer appeal for Love Beets, a two-SKU line of (rather potent) beet drinks.…
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