BevNET.com Daily News RoundupNewsletter - March 15, 2013
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BevNET TV: Zevia Launches Glass Bottles at Expo West

Posted by Max Rothman at 2:47 PM on March 15, 2013

BevNET TV: Zevia Launches Glass Bottles at Expo West

Aiming to increase its retail presence via a second packaging option, Zevia debuted 12 oz. glass bottles in 4-packs at Natural Products Expo West, which recently concluded in Anaheim, Calif.



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Photo Gallery – New Beverages, Brand Revamps at Expo West 2013

Posted by Ray Latif at 12:04 PM on March 15, 2013

Photo Gallery – New Beverages, Brand Revamps at Expo West 2013

From unique formulations and ingredients to novel and distinctive packaging, Natural Products Expo West has long been a trade show defined by innovation. To that end, natural beverage marketers often view Expo West as a critical springboard for new product introductions, as well as an opportunity for some companies to showcase brand revamps, and in some cases, relaunches.



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Early Registration Discount for Beverage School Chicago Ends TODAY!

Posted by BevNET.com Staff at 10:18 AM on March 15, 2013

Early Registration Discount for Beverage School Chicago Ends TODAY!

Beverage School Chicago, a unique event designed for launch-focused beverage entrepreneurs, is less than four weeks away. The event will enable participants to get an early understanding of the most important issues in the business with insights from veteran beverage entrepreneurs, executives, suppliers, and other experts. If you haven’t already registered, this is a friendly reminder that today is the final day to take advantage of our early registration discount.



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Review: El Rey Energia

Posted by BevNET.com Staff at 9:59 AM on March 15, 2013

Review: El Rey Energia

El Rey Energia is a low-calorie, value-priced energy drink that targets Spanish speaking consumers. From a formulation perspective, the product is fine, but mostly similar to other energy drinks on the market. On the branding front, we feel that El Rey needs more work in developing a personality that stands out within the value energy space.



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Beverage School Chicago, April 10
BevNET's one-day introduction to the beverage business will take place next on Wednesday, April 10 at the Greenhouse Loft, 2545 West Diversey in Chicago, Illinois. Sponsored by Flavorman, Beverage School Chicago will offer beverage entrepreneurs an intensive exploration of some of the key areas of the industry, including product formulation, sales and marketing, distribution, fundraising, and company organization. It will also feature a discussion from local experts on important retail channels in Chicago and the Midwest, as well as strategies for using the area as a launch platform for new products. Early registration discount ends March 15.
Click here for more information.

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