BevNET.com Daily News RoundupNewsletter - March 19, 2013
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Revival By Rebranding

Posted by Max Rothman at 3:24 PM on March 19, 2013

Revival By Rebranding

They might have been doing well, but some of the best-performing young beverage brands on the market have recently enacted significant changes. From packaging formats to brand identity, these companies altered their approaches and cite the risks they took as key catalysts to growth.



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BevNET TV: Catching Up with Seth Goldman of Honest Tea

Posted by Ray Latif at 1:19 PM on March 19, 2013

BevNET TV: Catching Up with Seth Goldman of Honest Tea

In this video filmed on-location at Expo West 2013, BevNET CEO John Craven spoke with Honest Tea co-founder and TeaEO Seth Goldman about Honest Splash and why the company chose to launch with an exclusive deal at Target, and how the brand fits into Coke’s bottling and distribution system. Goldman also dished on the response and interest in Honest Fizz from retailers and distributors at the show, and spoke about recent accelerated growth within the company’s core tea line.



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Review: Invo Coconut Water

Posted by BevNET.com Staff at 11:12 AM on March 19, 2013

Review: Invo Coconut Water

Invo is a new brand of high not-from-concentrate coconut water drinks that are high pressure processed (HPP) as opposed to pasteurized. Much like other HPP beverages, the products have a very fresh flavor profile. While we found the drinks enjoyable and like the fact that they are packaged in 12 oz. bottles, we think that Invo needs to be more assertive in how the brand is communicated to the consumers.



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