BevNET.com Daily News RoundupNewsletter - April 12, 2013
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BevNET Live: Track and Map Trends with CCD Innovation’s Kara Nielsen

Posted by Jeffrey Klineman at 12:20 PM on April 12, 2013

BevNET Live: Track and Map Trends with CCD Innovation’s Kara Nielsen

With an abundance of niche and mainstream beverages competing for share in today’s dynamic drinks market, not to mention a crowded foodservice and grocery retail world, having a good understanding of how trends influence consumer needs and wants is invaluable. But trend information comes from so many directions, and is sometimes a small insight devoid of truly usable context. So how can you determine which trends to follow and which to leave behind? And how do you translate today’s hot trend into something useful — and sustainable — for your business?



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Showcase Your Brand at the Sampling Bar at BevNET Live Summer ’13

Posted by BevNET.com Staff at 11:45 AM on April 12, 2013

Showcase Your Brand at the Sampling Bar at BevNET Live Summer ’13

BevNET Live’s popular “Sampling Bar” will return to the conference this summer. The free promotional opportunity allows you to have samples of your product in an unmanned area that is designed to showcase new, innovative, or successful beverage brands.If you are attending BevNET Live Summer ’13 and would like to sample your finished product, please view the link below for more info and to sign up.



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Review: Glaceau Fruitwater

Posted by BevNET.com Staff at 10:49 AM on April 12, 2013 | 1 comments

Review: Glaceau Fruitwater

Looking to challenge the growth and rapid success of Talking Rain’s Sparking ICE brand, Coca-Cola has revamped Glaceau Fruitwater, a Vitaminwater line extension that was discontinued a few years ago. Fruitwater is now a zero-calorie, sucralose-sweetened sparkling drink that contains no actual juice. We found the new packaging and formulation to be a great move for the brand, which will likely find traction in mainstream retail.



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Durbin, Markey, Blumenthal Release Energy Drink Report

Posted by Max Rothman at 5:41 PM on April 11, 2013 | 1 comments

Durbin, Markey, Blumenthal Release Energy Drink Report

Three federal legislators released a report on Wednesday that accused energy drink companies of making products that sport inconsistent labels and are marketing highly caffeinated products directly at young people. The report contained several recommendations for the energy drink industry in order to reduce confusion and increase transparency about ingredients, but also came at a time when leading energy drink companies are already moving in that direction.



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