BevNET.com Daily News RoundupNewsletter - May 10, 2013
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BONUS SESSION: Beverage School Added to BevNET Live Summer 13 NY
Beverage School, which is our program designed to help entrepreneurs learn the beverage business, will take place on June 3 (the Monday prior to BevNET Live).  This is a free session for registered attendees of BevNET Live. Note that it has very limited seating, so reserve your seat today. Click below or call 617-231-8888 to register.
More Information | Register Now

BevNET Live: Explore Sustainable Profit Growth with Tetra Pak CEO Michael Zakka

Posted by Jeffrey Klineman at 1:53 PM on May 10, 2013

BevNET Live: Explore Sustainable Profit Growth with Tetra Pak CEO Michael Zakka

Many companies are keeping to a business-as-usual approach of emphasizing growth while trying to keep costs in line. But very few of those are able to pay attention to that larger ideal of winning the future itself, to becoming the companies that define that new reality. Mr. Zakka’s talk will look at key examples and methods of companies that are “redefining reality” and provide ways for companies in the BevNET Live audience to try to guide their own business futures.



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Sugar Substitute Market Projected to be Worth $13.7 Billion by 2018

Posted by Ray Latif at 1:21 PM on May 10, 2013

Sugar Substitute Market Projected to be Worth $13.7 Billion by 2018

MarketsandMarkets, a market research and consulting firm, projects that by 2018, the global market for sugar substitutes will be worth $13.8 billion. Based on increasing awareness, consumption and demand for low-calorie sweeteners including stevia, sorbitol, tagatose, aspartame, sucralose and xylitol, MarketsandMarkets expects the sugar substitute market to achieve a compound annual growth rate (CAGR) of 4.5 percent over the next five years.



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REMINDER: Showcase Your Brand at the Sampling Bar at BevNET Live Summer ’13

Posted by BevNET.com Staff at 1:18 PM on May 10, 2013

REMINDER: Showcase Your Brand at the Sampling Bar at BevNET Live Summer ’13

Just a friendly reminder that time is running out to submit your brand for inclusion in BevNET Live’s popular “Sampling Bar.” The free promotional opportunity allows you to have samples of your product in an unmanned area that is designed to showcase new, innovative, or successful beverage brands. The sampling bar will be displayed during both days of the conference.



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Skinny Nutritional Files for Chapter 11 Bankruptcy Protection

Posted by Ray Latif at 11:03 AM on May 10, 2013

Skinny Nutritional Files for Chapter 11 Bankruptcy Protection

With apparently no immediate options for new financing, Skinny Nutritional, the marketer of Skinny Water, a line of zero-calorie, electrolyte-infused waters, has filed for Chapter 11 bankruptcy protection in order to protect its brand name and other intellectual property rights from falling into creditors’ hands, the company announced on Wednesday.



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The Aya-Cola Moves to Booze

Posted by Max Rothman at 10:27 AM on May 10, 2013

The Aya-Cola Moves to Booze

Sergio Zyman, the former chief marketing officer of The Coca-Cola Company and the chairman and founder of Zyman Marketing Group, was appointed to Castle’s board of directors, it was announced Thursday in a release.



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Say Hello to the Enhancers

Posted by Barry Nathanson at 10:09 AM on May 10, 2013

Say Hello to the Enhancers

Over the past few years, I’ve become more aware of the “enhancers” that are taking a larger role in our industry. “Enhanced beverages” have been a major part of the industry for many years now. From the original SoBes and Vitaminwaters to present day functional products, these drinks now dominate the retail landscape and are the major drivers of volume in many categories.



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