BevNET.com Daily News RoundupNewsletter - October 23, 2013
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Press Clips: Coca-Cola Tries Hot Ginger Ale, Loses Marketing Executive, Targeted by Ad

Posted by Max Rothman at 2:13 PM on October 23, 2013

Press Clips: Coca-Cola Tries Hot Ginger Ale, Loses Marketing Executive, Targeted by Ad

Whether or not The Coca-Cola Co., Inc., is feeling the heat from a growing onslaught of detractors and health nuts, changes are afoot.



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Honest Tea’s Mission Report Highlights Progress, Road Ahead

Posted by Max Rothman at 12:48 PM on October 23, 2013

Honest Tea’s Mission Report Highlights Progress, Road Ahead

Jenny Burns, Honest Tea’s mission director, said that she’s encouraged by the company’s continued dedication to organic ingredients. The mission report states that in 2012, the company purchased approximately 4.9 million pounds of organic ingredients. This represents a 13 percent increase from the previous year and compares favorably to 2007, she said, before The Coca-Cola Co., Inc., acquired Honest Tea.



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Video: Chia\Vie Aiming for Growth in Grocery, Club Channels

Posted by Ray Latif at 12:25 PM on October 23, 2013

Video: Chia\Vie Aiming for Growth in Grocery, Club Channels

Although the emergence of chia as an ingredient originated from within the natural channel — and remains in high demand among natural consumers — Chia\Vie, a line of ground chia seed and fruit juice smoothies, is attempting to take advantage of growing awareness and consumption of chia through placement and positioning of the brand in grocery and club stores.



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Review: Basic Beverages Cold Brew Coffee Concentrate

Posted by BevNET.com Staff at 10:59 AM on October 23, 2013

Review: Basic Beverages Cold Brew Coffee Concentrate

Packaged in a 16 oz. bottle, Basic Beverages “Classic” Cold Brew Coffee Concentrate is designed to make four servings of coffee (the consumer mixes one part cold brew concentrate with two parts milk, water or dairy alternative). What’s unique about Basic’s cold brew is that the product is made with pH 7.5+ water; the company claims that the water reduces the acidity of the final product. While we can’t speak to that claim, we can tell you that the product tastes extremely smooth…



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Kombucha Entrepreneurs Form Trade Group

Posted by Max Rothman at 4:40 PM on October 22, 2013 | 1 comments

Kombucha Entrepreneurs Form Trade Group

Kombucha Brewers International, a Kombucha trade group, announced its launch on Tuesday afternoon. According to a press release, the group will set industry-wide standards, create marketing campaigns, educate consumers, retailers and restaurants, conduct research and serve as a point of communication regarding the Kombucha industry.



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