BevNET.com Daily News RoundupNewsletter - January 28, 2014
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Bullseye: Life Juice Stays the Course, Lands National Deal with Target

Posted by Ray Latif at 3:48 PM on January 28, 2014

Bullseye: Life Juice Stays the Course, Lands National Deal with Target

Earlier this month, Salamone landed her biggest and — for cold-pressed juice — one of the most noteworthy retailers to date: Target. The brand is now distributed within the retailer’s 390+ PFresh concept stores, where Target sells refrigerated products and fresh produce. It’s a placement that, if successful, may have a significant impact on how Target and other mass retailers view the nascent category and its potential in that channel.



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Wells Fargo, Morgan Stanley Report Continued Strength of Energy Drinks

Posted by Max Rothman at 2:10 PM on January 28, 2014

Wells Fargo, Morgan Stanley Report Continued Strength of Energy Drinks

Category leaders Red Bull and Monster have continued to rack up strong sales figures, according to recent reports by analysts with investment banks Morgan Stanley & Co. LLC and Wells Fargo Securities, LLC. The report from Wells Fargo, in particular, cited innovation, marketing increases and less negative press as boons for the category.



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Review: Sipp Lemon Flower

Posted by BevNET.com Staff at 10:53 AM on January 28, 2014

Review: Sipp Lemon Flower

Sipp has done a great job of taking a flavor that’s classic at its core and elevating it with elderflower and tarragon. The resulting mixture is balanced, flavorful, and light in the mouth, with just the right amount of each flavor. And the packaging? Well, that’s pretty darn good too…



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