Affinnova: How Package Design Matters; Review: 'tude Juice - New Varieties; Monster Share Turmoil Follows Downgrade, Lawsuit

Daily Newsletter - July 23, 2014

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Today's Featured Stories



	Max Rothman Affinnova: How Package Design Matters Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.


	Review: ‘tude Juice – New Varieties Earlier this month, 'tude added six new juice flavors to its line of cold-pressed, HPP apple juice blends. The new products are polished and appealing looking, but we think there’s still a challenge when it comes to the positioning of the product. How do you sell apple juice, which is largely perceived as a product for children, to a broader audience?


	Jeffrey Klineman Bruce Nierenberg (BIN Sales & Mktg; Glaceau) to Speak on Broker Management Nierenberg, a former Glaceau board member and the founder of B.I.N. Sales and Marketing, will speak on the basic routes to market for new and growing brands, particularly the process of deploying and incorporating sales brokers as part of a sales organization and how it relates to a company's overall forecasting, budgeting, and promotional agendas. (1 reader comments)

Jeffrey Klineman

Monster Share Turmoil Follows Downgrade, Lawsuit

Call it a case of the Mondays, but shares of Monster seemed to regain their steam Tuesday following an analyst downgrade and more litigation-related turmoil to start the week.

(1 reader comments)