Video: Eying Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street; Review: Tsamma Watermelon

Daily Newsletter - October 17, 2014

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	Ray Latif Video: Eying Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.


	Review: Tsamma Watermelon Following the launch of WTR MLN Water comes Tsamma, another watermelon juice product that recently came to market. Marketed as containing 95 percent watermelon juice that is cold-pressed, the beverage also contains white grape and pomegranate juices from concentrate, malic acid (used for tartness) and natural flavors. The juice, however, is not high pressure processed, something that might hamper placement amid a super-premium set that is increasingly embracing the technology.

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