BevNET Live: Dr. Jay Udani to Share Intelligence from the Regulatory Battlefield; Channel Check: Ready-to-Drink Coffee

Daily Newsletter - October 27, 2014

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	Jeffrey Klineman BevNET Live: Dr. Jay Udani to Share Intelligence from the Regulatory Battlefield Dr. Udani, the founder and CEO of Medicus Research, will be speaking to the main BevNET Live audience as a correspondent from the trenches of the regulatory battlefield to discuss best practices for a beverage industry that is becoming increasingly engaged in the same conflicts and discussions with the agencies that govern supplements and drugs.


	Channel Check: Ready-to-Drink Coffee Among the new and intrepid, Coco Cafe is the tallest of the small, while Illy is showing positive growth and also indexing in the refrigerated section with another $3 million or so not included here. Still, it’s a long way to the top.


	Review: CideRoad Organic Switchel Made with a USDA Organic blend of water, maple syrup, apple cider vinegar, cane syrup and ginger juice/puree, CideRoad’s switchel starts out with a pretty traditional formulation. It’s definitely not as strong as some of the other brands that we’ve sampled, but it does feel as though it’s something that’s geared towards the mainstream.


	Ray Latif WSJ: PepsiCo Confirms SodaStream Test The Wall Street Journal reported that PepsiCo and SodaStream have agreed to a “small-scale, limited-time test” that will begin in the coming weeks.