Longtime Coca-Cola Exec Said to Be New Aquahydrate CEO; Review: Purps

Daily Newsletter - December 15, 2014

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	Neil Martinez-Belkin Longtime Coca-Cola Exec Said to Be New Aquahydrate CEO The position had been vacant since May, 2013, when John Cochran left the company to become CEO of Ole Smoky Tennessee Moonshine.


	Review: Purps From our perspective, Purps approach, which is to play in variety of beverage categories with a specific functionality for each product, is way too wide to be successful. Nailing one product type in one segment -- perhaps with a few SKUs -- seems like a much better approach.

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