News

…GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce their partnership with the South Carolina Athletic Coaches Association becoming the official beverages for all SCACA sponsored events.  The mission of the South Carolina Athletic Coaches Association is to promote, protect and teach the student athletes of South Carolina through effective leadership and professional development of coaches.
“We are extremely honored to represent our home state of South Carolina as the official beverages of the South Carolina Athletic Coaches Association.  Our partnership will help us in many ways to educate our youth and continue our fight against obesity and

…MATAWAN, N.J. — PacificHealth Laboratories, Inc. (OTCQB: PHLI.OB), a leading sports nutrition company, in conjunction with Body Glove International, one of the foremost global brands in outdoor activity announced the launch of Body Glove SURGE, the first proven all-natural energy shot that delivers fast and long-lasting energy, increases mental focus and improves alertness without the chemicals found in best-selling energy shots.
Caffeinated energy shots are one of the fastest growing retail categories with 2012 sales exceeding $1.4 billion.  Although 164 million adults are daily consumers of caffeinated products, only 8% of adults regularly purchase energy shots. The overwhelming majority of

…CHICAGO — It’s the coffee drink you can enjoy deep down in your soul. That’s the message behind Marley’s One Drop which recently re-launched in Rexam 12oz. SLEEK cans.
Made with premium Jamaican coffee, real cane sugar and all-natural ingredients, Marley’s One Drop is available in coffee, mocha and vanilla light flavors. The company hopes this new package will help it further capitalize on the continued growth in the ready-to-drink (RTD) coffee segment.
Originally introduced in 9.5oz. glass bottles, Marley Beverages chose to move into the Rexam SLEEK can because of its durability, portability and brand differentiation as it helps

…LOS ANGELES — BODYARMOR SuperDrink™ announces today the latest addition to its growing superstar roster of athlete partners — Buster Posey, baseball’s MVP and two-time world champion catcher.
As a BODYARMOR SuperDrink™ partner, the San Francisco star will participate in regional and national events, promotions, and more.
“The baseball season is long and especially as a catcher, you need the right nutrition and hydration in your system to perform all season. More than any other solution I’ve tried, BODYARMOR SuperDrink has the electrolytes, antioxidants, and vitamins to help keep me going,” Posey said. “I started drinking the product during Spring

…ATLANTA — Extraordinary style isn’t limited to high-fashion runways or design studios. Look around any office, college campus or city block and you’ll see people with a passion for fashion and an eye for design getting creative and having fun with their individual style.
To celebrate the spirit of independent stylists and fashionistas everywhere, Diet Coke is launching the second season of its annual Diet Coke Young Designer Challenge – an opportunity of a lifetime for a style maven to become the next great fashion designer. Diet Coke is the number one calorie-free brand and number two beverage in the

…PURCHASE, N.Y. — Manzanita Sol today unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.”  In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol.

…LOS ANGELES — First Beverage Group, a full-service financial services firm dedicated exclusively to the beverage industry, today announced that Jason Camillos has joined the firm as managing director of First Beverage Ventures, the company’s private equity division.
“Timing Jason’s hire to coincide with the launch of our new fund allows us to hit the ground running as we add new brands to our portfolio,” said William Anderson, founder and CEO of First Beverage Group. “Jason’s multi-faceted experience with building great consumer brands will be an enormous asset to our company, our team and our partners.”
“Jason has diverse talents