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Washington, DC (Thursday, May 24, 2012) – The Natural Products Association (NPA) is the leading representative of the dietary supplement industry with over 1,900 members, including suppliers and retailers of vitamins and other dietary supplements. Jeff Wright, president of NPA, comments on today’s defeat of the Durbin amendment that would have imposed needless regulation on the dietary supplement industry:
“In another victory for Natural Products Association members and the industry, the Durbin amendment has been defeated with the U.S. Senate approving Senator Tom Harkin’s motion to table the Durbin amendment by a final vote of 77-20.
The Senate vote was…

Anthony takes his investment in the company to a new level to bring The Next Generation Sports Drink® to the masses
NEW YORK, May 24, 2012 /PRNewswire/ — Today, POWERCOCO and Five Time NBA All-Star New York Knick Carmelo Anthony announced a partnership where Anthony will take on an active role as executive vice president of innovation at POWERCOCO, The Next Generation Sports Drink®.
Anthony, an investor in the company, was inspired to join POWERCOCO, a natural sports drink, due to his desire to educate athletes everywhere about the benefits of natural hydration. In his new role, Anthony will work…

LOS ANGELES–(BUSINESS WIRE…)–O.N.E. Coconut Water announces its collaboration with pro beach volleyball star Erin Gray.
“O.N.E. Ambassadors are more than celebrities,” observes O.N.E. Marketing VP Chris Cook, “they are people who perform at exceptionally high levels, while living fulfilling lives, exhibiting deep concern for people and serving humanity in meaningful ways. Erin is a world-class athlete in a very demanding sport and a devoted mother of four young children. In addition to teaching inner city kids in the US how to play volleyball, Erin is playing a leading role in supporting young women in Turkey to learn volleyball

IZZE® Beverage Company Celebrates its 10th Birthday with Limited Time Flavor
MONROVIA, Calif., May 24, 2012 /PRNewswire/ — Break out the bubbly…juice, that is. IZZE® Beverage Company is celebrating ten years of delivering delicious, all-natural sparkling juice beverages to fans everywhere!
To mark the momentous occasion, IZZE is bringing back a fan-favorite flavor – Sparkling Lemon – just in time for the summer sun. The distinctive pairing of refreshing lemon flavor with sparkling water is sure to be a sweet one, with a little zip in every sip. Sparkling Lemon will be available exclusively at Whole Foods starting in May.…

Cobá to Kick Off Whole Foods Aguas Frescas Launch Starting in the Pacific Northwest, Florida and Rocky Mountains
Los Angeles, CA – True to its natural roots, Cobá has recently launched in three Whole Foods Markets regions.  Those regions include the Pacific Northwest that covers the Oregon and Washington states, Florida statewide from Pensacola to Miami as well as the Rocky Mountain Region encompassing Colorado, Utah, New Mexico, and Kansas.
The two companies share ideological similarities, Whole Foods’ core values include a dedication to quality and unique products, customer satisfaction, and win-win partnerships among suppliers and its markets. For its…

700% in-store growth includes two new lines of all natural beverages
SEATTLE, WA (May 21, 2012) — For the last 12 months, the soccer crazy consumers in the Pacific Northwest have been able to find Golazo Mango-Limón All Natural Sports Energy at Quality Food Centers. Golazo, a Northwest startup, successfully launched the brand at QFC in spring 2011 offering a healthier, All Natural alternative in a category plagued with artificial, high-calorie options. With phenomenal flavor and half the sugar of competing energy beverages, this single product exceeded store expectations for QFC within the first year of being available for purchase.…

Fans Can Enter to Win Great Prizes by Uploading Their Shasta FlavorStyle Tricks
CARSON, Calif. (Monday, May 21, 2012) – The LA Galaxy announced today that the club has reached a new and exclusive partnership with Shasta Beverages, Inc., with Shasta® kicking off the relationship as the club’s official soft drink. One of the most iconic flavored soft drink brands in Southern California, Shasta, with their more than 30 delicious flavors, has been a family-trusted favorite for over 123 years.
“Shasta is excited to partner with the world-renowned LA Galaxy for the 2012 season,” said Abbey Glaser, Director of Brand…