Kill Cliff Launches “Kill The Quit” Campaign

The Kill Cliff Recovery Drinks that have helped elite fitness athletes and CrossFit Games competitors in their training is launching a new campaign, new website, and new can design to help Americans stick to their New Year’s goals to improve their health and fitness.

Moonshine Sweet Tea Announces Expansion into Harris Teeter

Moonshine Sweet Tea announced it will be available in 230 Harris Teeter Neighborhood Food & Pharmacy stores across the Southeastern United States. The deal marks the first time for the Texas-brewed sweet tea to be hitting grocery shelves in Harris Teeter stores.

Simply Launches Two New Flavors

Simply Beverages is expanding its line of great tasting, all-natural juices and juice drinks with two delicious and refreshing new flavors. Simply Peach and Simply Lemonade with Strawberry will be available nationwide starting this month.

Mountain Dew Focuses on the Euphoric Feeling of Doing with New Global Campaign

Mountain Dew is kicking off 2017 with a new global "Do the DEW" campaign centered around the belief that there's no feeling like doing. Set to appear in more than 20 countries around the world throughout 2017, the effort features a series of creative designed with the mobile consumer in mind. The first piece in the series, titled "Fade Away," debuts today on social and television, and stars DEW pro-skateboarder Sean Malto. The start of the new year also brings a unified visual identity for the brand globally.

AquaBall Distribution Expands DSD Partners

True Drinks, Inc., makers of AquaBall Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announced an update on the development of its DSD network.

Steaz Announces National Sales Partnership with C.A. Fortune

Top-selling organic and fair trade green tea-based beverage company Steaz has inked a new national sales and distribution agreement with C.A. Fortune. The leading full-service consumer products sales and marketing agency has a specialization in the natural channel and will enable Steaz to continue enhancing distribution within the channel and creating new business across all platforms – Steaz Iced Green Tea, Steaz Cactus Water and Steaz Energy.

Juice It Up! Launches Premium Cold Pressed Bottled Juices

Designed for functionality and flavor, Juice It Up!'s Cold Pressed Juices feed bodies with whole nutrition and are designed to support a healthy metabolism, hydrate, produce natural energy, boost immunity and aid in digestion.

nuun Introduces “Vitamins” Line

nuun Vitamins is an effervescent, self-dissolving tablet you add to water consisting of eleven vitamins and minerals that are the most under consumed micronutrients within the overall public and those that athletes need to consume in larger quantities.

iXL Electrolytes + Amino Acids Debuts New Look

Sportables partnereixil-bottlesd with Proof Positioning a research based positioning firm to conduct consumer surveys, analyze data, and assist with crafting the new positioning and brand narrative.