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Neuro to Enter Target Stores Nationwide

LOS ANGELES — Neuro is a new line of great tasting and nutritional drinks designed by entrepreneur and global visionary Diana Jenkins to physically and mentally enhance our daily lives. Diana Jenkins the chairman and founder of the US Bev Net Award-winning drinks assembled the world’s leading scientists and nutritionists in her Malibu “kitchen” to create a revolutionary beverage line that conveniently provides essential nutrients for the modern, overtaxed consumer.
The Neuro line is comprised of six different uniquely formulated drinks: Sonic, Passion, Trim, Daily, Bliss and Sleep, with each offering a different benefit (boosting mental performance, reducing stress, promoting…

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Sour Apple 5-hour Energy to Debut in September

FARMINGTON HILLS, Mich. — Living Essentials, the distributor of 5-hour ENERGY products, is adding a new flavor to its successful line of Extra Strength energy shots. New Sour Apple Extra Strength 5-hour ENERGY will make its debut in September 2013. The new offering will bear a camouflage wrapper, and target hunters, fishermen and other outdoor enthusiasts.
The company is planning an aggressive marketing campaign to promote the new flavor.  Television and social media video targeting outdoor enthusiasts will be rolled out just prior to the product’s availability on store shelves.
Sour Apple Extra Strength 5-hour ENERGY will be available in

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Bolthouse Farms Adds Three New Flavors

BAKERSFIELD, Calif. — A nation of on-the-go, health-conscious consumers can now enjoyBolthouse Farms® latest beverage flavors – vegetable-filled Mango Ginger + Carrot Juice, antioxidant-rich Multi-V Goodness and protein-packed Salted Caramel Latte. Convenient, accessible and affordable, these trendsetting flavor profiles giveBolthouse Farms beverages the leading edge in the premium beverage industry.
Multi-V Goodness
With 100% daily value of 12 essential vitamins, Bolthouse Farms Multi-V Goodness Smoothie stands out from the crowd with a grab-and-go cherry-flavored smoothie that contains many of the nutrients you would get from a multi-vitamin. Each serving also packs in 8 grams of fiber and a host of

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Perrier Introduces Limited-Edition Bottles Featuring the Art of Andy Warhol

STAMFORD, Conn. — This summer, Perrier® Sparkling Natural Mineral Water pays tribute to Andy Warhol with a series of limited-edition bottles inspired by the legendary pop artist. In the 1980s Warhol created a series of screen prints of Perrier bottles in a vibrant color palette that have been replicated on specially-designed Perrier bottles available wherever Perrier is sold.
The Perrier screen prints created by Warhol are representative of the Pop Art movement and the artist’s fascination with depicting everyday consumer products in unconventional ways. He produced over 40 works featuring the iconic Perrier bottle in 1983.
Taking inspiration from these…

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Roaring Lion Unveils ‘Zero’ Flavor in Slim Can

SUN VALLEY, Calif. — Roaring Lion is proud to announce the expansion of their current line of energy drinks with the unveiling & launch of their ‘Zero’ flavor in a new, attractive 12oz slim can.  This announcement comes quick on the heels of Roaring Lion’s recent launch of a new line of resealable bottles, which included two new natural flavors, ‘Au Natural’ & ‘Zero’.
The next evolution of ‘Zero’ is a smaller, sleek can which features the use of bare metal and other unique design elements to significantly improve the overall look & appeal of the packaging over the old

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Talking Rain Announces Advertising Campaign, Website Redesign for Sparkling ICE

SEATTLE — TalkingRain is proud to announce the launch of a new multi-million dollar advertising campaign and website redesign for Sparkling ICE, the fastest growing non-alcoholic beverage brand in the United States.
“In less than two years, Sparkling ICE grew from a $10 million to a $200 million beverage brand, due largely to organic growth brought on by consumer demand for a great tasting, zero calorie beverage,” said Kevin Klock, CEO of TalkingRain Beverage Co. “With the launch of this aggressive, far-reaching campaign, Sparkling ICE will harness the momentum of this growth to reach a wider audience than ever before

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OnJuice Now Available in Miami Hotels, Yoga Studio

BOCA RATON, Fla. — OnJuice, quickly becoming South Beach’s favorite cold-pressed juice brand, is newly available at three premier locations in the Miami area:

Gale South Beach Hotel

Bikram Hot Yoga Miami

Exhale Spa at the Epic Hotel

The diverse locations all support OnJuice’s message of “vitally healthy,” as the three spots cater to a health-conscious and trend-savvy consumer who appreciates style, fitness and beauty, in all its forms and flavors.
“While OnJuice is sold primarily online,” says OnJuice CEO Scott Harris, “our expansion of the juice line into non-traditional and complementary retail is helping us build the brand.”  OnJuice

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