Califia Farms Announces Additions to Executive Leadership Team

The new executives are Karen Gifford, Califia’s first ever Chief People Officer; Jim Whitaker, Vice President Sales, Immediate Consumption (IC); Demir Vangelov, Chief Financial Officer, and Vilma Livas, Vice President, Marketing, both focused on meeting and extending Califia’s double digit growth, expanding its distribution channels and executing on the company’s strategic vision of being the food and beverage company of the future.

pureLYFT Enlists F&M Merchant Group To Expand Retail Presence

pureLYFT is an all-natural energy product that delivers 125mg of CLEAN CAFFEINE® into the beverage of the consumer's choice through a patented single use stir stick, allowing them to skip coffee, sugary sports drinks and artificial energy supplements.

Juicero Appoints Jeff Dunn As CEO

As CEO, Dunn will partner with Evans to manage the company’s accelerating consumer growth and pursue emerging opportunities in commercial outlets like hotels, natural grocery stores, colleges/universities, corporate offices and more.

+RED ELIXIR To Be Unveiled At NACS

Developed by Michael Ball, the creative force behind global brands Rock & Republic and Rock Racing, +RED is made with red marine algae, a therapeutic superfood known to boost immune systems, and naturally caffeinated by green coffee bean extract with no artificial colors, flavors or sweeteners.

Project Juice Adds Two New San Francisco Locations

The menu will feature an array of chef-driven, made-to-order items, including superfood smoothies, superfood bowls, gluten-free toasts, wellness elixirs, cold-brew and kombucha on tap, and hot coffee and tea.

Sneakz Organic Lands Distribution At Walmart

Walmart stores in Ohio, Pennsylvania, Florida, Virginia, Maryland, New York, Oklahoma, Texas, Louisiana, Alabama, South Carolina, North Carolina, Georgia, Colorado, Wyoming, Montana, Washington, Alaska, Idaho and Oregon are scheduled to stock Sneakz in October.

Banjo Cold Brew Launches In Augusta, Georgia

The Hive and The Bee’s Knees carry Banjo nitro on tap, as well as bottles, and Whole Foods Market of Augusta carries bottles of Banjo Sweetly Tuned and Pitch Black.