Coca-Cola Announces “One Brand” Global Marketing Approach

Coca-Cola gathered global creative minds from 10 different agencies to begin the development process, and ultimately the 10 Television Commercials created for the campaign were produced by the following 4: Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York.

Evolution Fresh Declares January 26 National Green Juice Day

To celebrate, Evolution Fresh is teaming up with leading on-demand delivery service Postmates to deliver free “Green Juice Breaks,” a three-pack of 15.2 fl. oz. cold-pressed, high-pressure processed Sweet Greens and Lemon juices, to customers in 15 select cities across the country.

GoodBelly Launches Line of Probiotic Protein Shakes

Packed with 15 grams of plant-based protein to nourish the body and 40 billion live and active probiotic cultures to support digestive health, GoodBelly Protein Shakes are available in three juicy flavors: Tropical Coconut, Green Power and Triple Berry.

Project Juice Hires Susan Shields as CEO

Prior to joining the Project Juice team, Shields was partner and co-founder at Pluot Consulting, a firm that handles natural and organic brand consulting.

JUS by Julie Launches Probiotic Cold Brew Coffee

The first-to-market Probiotic Cold Brew Coffee is now available at JÙS by Julie retail store locations and through the online website, with a suggested retail price of $8 per 16 fl. oz. bottle.