News

…ATLANTA — Extraordinary style isn’t limited to high-fashion runways or design studios. Look around any office, college campus or city block and you’ll see people with a passion for fashion and an eye for design getting creative and having fun with their individual style.
To celebrate the spirit of independent stylists and fashionistas everywhere, Diet Coke is launching the second season of its annual Diet Coke Young Designer Challenge – an opportunity of a lifetime for a style maven to become the next great fashion designer. Diet Coke is the number one calorie-free brand and number two beverage in the

…PURCHASE, N.Y. — Manzanita Sol today unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.”  In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol.

…LOS ANGELES — First Beverage Group, a full-service financial services firm dedicated exclusively to the beverage industry, today announced that Jason Camillos has joined the firm as managing director of First Beverage Ventures, the company’s private equity division.
“Timing Jason’s hire to coincide with the launch of our new fund allows us to hit the ground running as we add new brands to our portfolio,” said William Anderson, founder and CEO of First Beverage Group. “Jason’s multi-faceted experience with building great consumer brands will be an enormous asset to our company, our team and our partners.”
“Jason has diverse talents

…LANILAI(pronounced la-ni- lahy).  Hawaiian for “Heavenly Calm”.
LANILAI Relaxation Drink, the brand is Hawaiian owned and founded by a biochemist and kite surfer Man Nguyen. LANILAI Inc. announced today that the Hawaiian Stress Relief drink will be distributed by Total Wholesale Distributor (TWD) throughout Nevada and California.
Total Wholesale Distributors, Inc. is a full service, integrated marketing and distribution company for healthy, natural and specialty beverages.  With 20 years of experience in the State of Nevada, TWD promotes health and wellness through marketing and sales distribution of healthy, natural and specialty beverages in our market. TWD is committed to being

…UK coconut water manufacturer Chi Drinks today announced the launch of 5 new products to their already successful 330ml and 1 litre 100% pure coconut water. The fruit range includes a Mango, Pineapple and Tropical flavoured coconut water, made using high quality purees and naturally NFC fruit juices. In addition, Chi has launched two dairy free ‘coconut milks’ for drinking which include a Chocolate and a Coffee coconut milk. Both are low fat, highly nutritious alternatives to dairy milk and are prebiotic with added chicory fibre to aid in digestion. All five SKUs are packed in their distinctive 330ml Tetra

MIAMI — OPREME Energy, a new Energy Drink introduced to S. Florida, has announced that its endorsement deal with Record producer & executive DJ Khaled has ended.
“It was nice having DJ Khaled on board with OPREME Energy,” says President/CEO, Ryan “Egypt” El-Hosseiny.
DJ Khaled signed the deal back in October 2012 prior to the company releasing its New drink in mid-December 2012. OPREME Energy is expanding quickly in S. Florida, the unique packaging, smooth taste and no crash guarantee has given OPREME the recognition by consumers as a premium energy drink.
While OPREME continues to expand in Florida and…

…NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages have announced that Daniel Appleman has joined the team as Product Development Manager. He will be responsible for researching and development of new formulations for the company.
Prior to joining ITO EN, Daniel worked at PepsiCo as Product Development Scientist, overseeing the integration of new products with sales strategy, quality assurance, legal and supply chain. Responsible for formulating and establishing product design and performance objectives he launched EU Gatorade Naturals, Propel Calorie Reduction and SoBe Lifewater. Managing technicians and laboratory organization, his accomplishments