Sparkling Ice Teams With “Trolls” Movie For New Campaign

Leading up to the film’s November 4th premier, Sparkling Ice will kick off its “UnconTROLLable Flavor” campaign, which will feature a variety of elements including a major sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program that will offer over 3,000 prizes throughout the 3-month program.

Reed’s Ginger Brews Goes National At Target

Reed’s Extra Ginger Brew and Reed’s Original Ginger Brew launched in stores last week and will be featured in Target’s craft soda specialty set.

Coconut Beach Expands Distribution With DPI Deal

Coconut Beach launched in July 2015 and have seen fast success due to a unique business model that allows them to sell all of their products for a suggested retail price of 99 cents.

Juiceology Expands to Costco in South East

Juiceolgy’s premium juices are the only line in stores that contain 32% of the FDA’s recommended daily fiber value and less than 200 calories per bottle.

Nestlé Introduces ProNourish Drink For Low FODMAP Diets

FODMAP is an acronym for Fermentable Oligosaccharides, Disaccharides, Monosaccharides And Polyols, which classifies specific types of short-chain carbohydrates that can be poorly absorbed in the small intestine, resulting in severe abdominal pain, bloating, constipation and/or diarrhea and excess gas in some people.

Java Kick Coffee Cola Energy Drink Released

Made with eight B vitamins, CoQ10, taurine and ginseng, Java Kick ensures your body runs like a well-oiled machine while still providing bold flavor

High Brew Coffee Expands DPSG Distribution Partnership

This expanded distribution allows High Brew Coffee the opportunity to have increased store velocities across the country, making this refreshing cold brew available to more consumers coast to coast.

Alkaline Water Co. Secures Pacific Northwest Distribution

Alkaline88 has entered into exclusive territorial distribution agreements and has officially launched with General Distributors in Oregon City, Oregon, and Craig Stein Beverage in Vancouver, Washington.

PepsiCo Extends Funding for Senomyx Natural Sweet Taste Program

Under the amended and restated agreement, Senomyx granted PepsiCo non-exclusive rights to natural sweeteners and natural flavor ingredients discovered, developed and selected under the collaboration for use in all non-alcoholic beverage categories

Genesis Organic Juice Releases New Packaging

The updates feature an inside look into things like the company’s local sourcing and quality ingredients, new nutritional panels, and the new graphics are watercolor illustrations by a Genesis production employee.

Cheribundi Sponsors Breast Cancer Awareness Video Campaign

Geneva, NY. (October 1, 2016) – Leading industry producer of tart cherry products, Cheribundi Inc.,announced today its support of the American Breast Cancer Foundation (ABCF), driving critical attention and heart-warming…

Nestlé Health Science Expands BOOST Drink Line

Each 8-fluid-ounce bottle of BOOST® Simply Complete™ Drinks provides 190 calories, 10 grams of protein for muscle health, plus calcium, vitamin D and magnesium to support strong bones.

Bolthouse Farms Launches Organic 1915 Smoothies Line

With no more than six ingredients per bottle, the 1915 organic cold-pressed smoothies include colorful, nutrient-rich fruits and vegetables with no added sugar or artificial sweeteners.