True Drinks Hires Jeff Culbertson as Vice President of Sales

Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales.

ZICO Signs David Boudia and Ali Krieger as Brand Ambassadors

Boudia, a gold medal winner in men’s diving at the London 2012 Olympic Games, and Krieger, a long-standing member of the world champion U.S. Women's National Soccer team, will serve as ZICO brand ambassadors at the Rio 2016 Olympic Games.

Celsius Hires Jon McKillop as National Director of Sales, Fitness Channel

McKillop joins Celsius with more than fifteen years of experience in leading sales initiatives for the non-alcoholic beverage and the consumer packaged goods sectors of some of the nation’s largest brands, including PepsiAmericas Beverage Company, Keurig, Javo Beverage, Core-Mark, and Glanbia Performance Nutrition.

Calypso Announces “Taste of the Islands” Sweepstakes

Calypso is complementing its Sweepstakes with the social media campaign, #YearSupplyProblems, depicting troublesome scenarios one might encounter upon winning a Year Supply of Calypso Lemonades, such as needing to find a new place to store milk.

Health-Ade Discontinues Plum Flavor

The decision to stop producing the flavor at the end of April was made when the company's supplier of organic plum juice announced they would no longer be selling it.

Boxed Water Expands Distribution to Over 170 Meijer Locations

In addition to the Meijer store launch, Boxed Water continues to see rapid growth throughout the U.S. with a number of additional distributors recently added to their expanding store count. Store expansions include; Target, Whole Foods, Giant Eagle/Market District, Holiday, Kum & Go, Hy-Vee and Fresh Thyme Market.

CRUNK!!! Energy Adds New Flavor to its Lineup

New Blood Orange is uniquely crafted with natural juices and fruit flavors including real blood orange juice for a rich citrus rush and packed with energizing herbs and botanicals for a naturally fueled energy boost.