News

…NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages have announced that Daniel Appleman has joined the team as Product Development Manager. He will be responsible for researching and development of new formulations for the company.
Prior to joining ITO EN, Daniel worked at PepsiCo as Product Development Scientist, overseeing the integration of new products with sales strategy, quality assurance, legal and supply chain. Responsible for formulating and establishing product design and performance objectives he launched EU Gatorade Naturals, Propel Calorie Reduction and SoBe Lifewater. Managing technicians and laboratory organization, his accomplishments

…CINCINNATI — For the first time since Sunny Delight Beverages Co. (SDBC) acquired Veryfine juices from Kraft Foods Inc. in 2007, Veryfine is launching its first new brand line called CHILL. Pre-priced at only $1.00, CHILL is available in convenience stores nationally in 23 oz cans and in four flavors. In addition to new CHILL, Veryfine’s existing 16 oz line-up is now available in convenience stores nationally in four additional flavors. These products are being sold regionally through SDBC’s growing direct-store-delivery (DSD) system.
CHILL contains only 100 calories per can, 100% of the Recommended Daily Intake (RDI) of vitamin C

…DENVER — The Pulse Beverage Corporation, makers of PULSE brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured four more distributors in the populous state of California. Coverage extends to more than 30 million of the 37 million residents. Pulse has completed its second run of its flagship product, PULSE®, and has begun shipping to Southern California.
Existing distributors are: Avanzar Sales and Distribution, covering Orange, LA, San Bernardino and Riverside counties; Geyser Distributing covering 14 counties including San Francisco and Alameda; Specialty Beverage Distributor covering San Diego and Imperial counties; G.B.L. Distributing Company

…Connecticut — Former vitaminwater executive management team members Dr. Carol Dollard and Michael Venuti have announced the addition of another vitaminwater heavy hitter to the Agua Enerviva management team.  Gary Rezeppa, former SVP of Sales for Glaceau, has joined forces with Dollard and Venuti as Executive Vice President.
Rezeppa, who has been involved in several successful ventures since vitaminwater, including CEO of TheraPearl, LLC,  was one of the key architects in building  the sales and distribution strategy for vitaminwater and smartwater“. Rezeppa brings 35+ years of experience and industry knowledge to bear on the startup and expansion of Agua Enerviva.

…SAN FRANCISCO — Athletes and active individuals who want to stay hydrated and performing at their peak now have a new rehydration solution comparable to a drinkable IV. SOS is formulated to provide the right balance of electrolytes and sugars for optimum hydration, and is the only product that utilizes the World Health Organization’s oral rehydration solution standards.
 
Unlike plain water, energy drinks or sports drinks, SOS enhances the body’s water absorption process by mixing the correct amount of electrolytes and sugars. The product is based on a formula discovered more that 50 years ago and used by medical

…LOS ANGELES — In the wake of a record breaking launch with Sean “Diddy” Combs and Mark Wahlberg garnering over 2.6 Billion impressions, AQUAhydrate has announced a new athlete program, TeamAQUAhydrate, comprised of 25 select professional and Olympic athletes.  This team of elite, active athletes embraces the unique combination of performance grade electrolytes and a higher pH of 9+ found only inAQUAhydrate, which restores balance to the body, fuels Supercharged Hydration and helps keep people performing at the top of their game, “No Matter What”.
Similar to AQUAhydrate’s partnership with the Los Angeles Clippers, the company supports members of TeamAQUAhydrate 

…AUSTIN, Texas — Big Red Inc., America’s original and best-selling red soda, will give away thousands of summer themed prizes. Starting this week, Sweet Smooth Summer themed Big Red and Big Red Zero packaging will drive consumers to BigRedPrizes.com where they can win summer themed Big Red collectibles.
“A summer rewards program is perfect for Big Red,” says Thomas Oh, SVP of Marketing at Big Red, Inc. “Things you think of when you think of summer – barbecues, ice cream floats, and backyard parties aren’t complete without Big Red. Sweet Smooth Summer will give our fans the chance to celebrate