Review: Stu’s Sour Elixir

We’ve seen a variety of pickle juice products come to market, but none have made it past the initial buzz to become anything more than a novelty product. While there’s obviously a big taste hurdle to overcome for a product like pickle juice, looking at Stu’s Sour Elixir makes us wonder if its predecessors' biggest mistake was in how they branded and positioned their product.

Review: Bai Bubbles

With seven varieties in the Bai5 Bubbles lineup, we had a hard time figuring out which ones to focus in on. While some are better than others, none of them disappoint, especially against other zero- or similarly low-calorie products.

Review: Unoco Coconut Water

Unoco’s Raw Coconut Water is a high pressure processed, “raw” coconut water that comes in a single flavor. The liquid is intentionally pink; when exposed to light, the high phenol content in the coconut water gives it the color. It's certainly one way to separate the brand from competing versions, and Unoco has taken a step further with a highly differentiated label.

Review: Dust Cutter Lemonade

Now in its second rendition, the premise of Dust Cutter is slightly revised. This time around, you’ll still find a mainstream-oriented, sugar-sweetened (with a touch of stevia) beverage at the product’s core, but the added ginseng and B vitamins have been removed. This leaves the product focused exclusively on refreshment, which is certainly what it does best.

Protein Is Popular. Here’s How You Capitalize.

Whether it be for health, cost, convenience, environmental considerations, dietary restrictions, or just plain vanity, consumer demand for meat-alternative sources of protein has risen dramatically in recent years. Although there are many factors behind this protein revolution, the news here seems to be how the different generational groups are reacting to it.