East Imperial is a New Zealand-based beverage company that produces a line of high-end tonic and mixers. Packaged in 5 oz. glass bottles with an old world look and textured label, we think that the high end vibe that will certainly work well on-premise.
Bob Groux of Coast Brands will be stepping in to replace former U.S. CEO John Carroll on an interim basis.
According to multiple sources, the Brooklyn-based company, which markets a line of bottled iced coffees and made functionality a key point of differentiation from competing products, has laid off most of its staff and is said to be seeking a new infusion of capital in hopes of a restaging its coffee line.
This time around, we’ve made a couple of adjustments to the voting structure for New Beverage Showdown, in which attendees and livestream viewers will have a direct role in the judging process.
Blue Monkey has been selling coconut water for a while now, but this is the first time the company has marketed USDA Organic offerings. It’s also the first time that Blue Monkey has employed a 16.9 oz. Tetra Pak carton for its coconut water.
Breakout sessions will feature a series on valuations and exit strategy, as well sessions dealing with law, blogging and public relations, scientific advisory boards and studies, and a track linking design, processing, and packaging decisions to product outcomes.
Three investors will explore how social impact itself has become an important factor with regard to brand building and a company’s ability to attract investment regardless of investor type.
The founder of GT's Kombucha will be on hand to provide insights for entrepreneurs derived from his own 20-year journey building the brand and the kombucha category.
Nearly four months after its launch of a juicing facility in Southern California, Vital Juice has announced its arrival in the New York City market.
Alley Cat is a Tennessee-style “fruit tea” that contains 48 percent juice, including orange juice, pineapple juice and lemon juice (all from concentrate). For us, the formulation feels much more like a juice cocktail than anything that resembles tea.
Last month, New York-based Exotic Superfoods voluntarily recalled its flagship Young Thai Coconut water product, following a visit from the FDA.
Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data tells us.
Bruce Tea is a new tea brand that is -- as you might have guessed -- named after the well-known martial arts expert/actor. The teas come in two lines, one bottled and one canned, the latter positioned as somewhat of an energy drink offering. Overall, we enjoyed the formulation of the products, yet while Bruce Lee is certainly an icon, his appeal on a tea product some 40 years after his death is certainly hard to gauge.
One reality of getting older is that your attention tends to wander. Hence, I present some disparate thoughts to ponder.