Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.
With Chris Campbell, Jesse Altman, and Daniel Sullivan on a panel that takes them through the previous year to the present day, the beverage industry will benefit from the immediate past experiences of three thoughtful, driven, strategically conscious brand owners who have all shown a unique openness with regard to discussing their progress and objectives.
At the 2015 Natural Product Expo West, Live Soda Kombucha unveiled the latest iteration of its packaging. Featuring a custom 12 oz. glass bottle, the new look is definite upgrade for the brand and, paired with what's inside the package, Live Soda has done well to attract more mainstream consumers.
Despite sustained interest in the market for cold-pressed, HPP juices, Tree Top declined to add to its investment in Fresh Matters, the maker of 'tude juices. Tree Top stated that “the initial business plan for which these investments were made has never materialized and had never come to fruition.”
Drink Maple has unveiled a new look for its maple water brand. The redesign also comes with a couple new package options, including this one, a 12 oz. plastic bottle.
The “Pink Lotus” formulation of Lotus Botanical Elixirs is a carbonated drink that features a proprietary blend of functional ingredients. Labeled as a "balance supplement," it is, however, unclear as to the product's purpose.
BevNET Live Summer ’15 attendees will not only gain extremely valuable insight on a rapidly evolving landscape for beverages, they'll be able to meet with industry-leading sponsors, suppliers and vendors who can support their endeavors.
Pressed Juicery has released a couple new products to its line of cold-pressed juices. One is a seasonal beverage spiced with jalapeno pepper and the other infused with the uber-trendy ingredient, activated charcoal.
CNN recently profiled flavor scientist David Dafoe and his Louisville-based beverage development company Flavorman, which has been engineering beverage formulations for clients such as Jones Soda, Ocean Spray, Joia Life, and Diageo since 1992.
Powered by a 39 percent increase in international revenue, the calorie-burning beverage company saw overall revenue growth of 20 percent for the quarter.
In an interview with BevNET, Zevia CEO Paddy Spence discussed the company's reasoning and decision to remove coloring from its products and become a non-GMO brand.
The video coverage includes all of the speaker presentations from one-day event and also features FBU's first-ever pitch panel, in which three new brand owners submitted their business plans and elevator pitches to a group of veteran investors in a Shark Tank-esque setting.
A Mother Jones report that focused on a California-based source for Starbucks’ Ethos bottled water brand, which, situated in an area faced with “exceptional drought,” according to the news service, has ignited a flurry of criticism of the coffee giant in recent days.
Runa has extended its bottled line of guayusa products with Half & Half and Sweet Peach varieties. In addition to the new beverages, Runa has introduced a few tweaks of its label.