Sparkling Ice “Essence of Sparkling Water” is the first unsweetened line extension to the Sparkling Ice brand, and the company’s response to the growing number of sparkling flavored waters on the market today.
Company founder and CEO Chris Cooper said the new funds will be put towards “[accelerating] the brand’s Western U.S. expansion and [bolstering] our resources to support rapid growth.”
BevNET Summer 2016 brought together some of the best and brightest minds in beverage industry. We thought it best to take advantage of the opportunity and invite a couple of those bright minds -- Justin Prochnow and Fred Hart -- to join us on the podcast.
Monster Beverage Corp. earlier this week unveiled two new product launches: Mutant, an energy “super soda,” and Hydro, an energy-enhanced, non-carbonated hydration beverage.
High pressure processed organic ginger shot Monfefo punched well above its 1.7 oz. weight class to take home the title, along with $10,000 in cash and prizes.
A look at the energy category shows the products at its center, and the edges, where expeditious line extensions lie.
The rapid evolution of the category prompted one market leader, Muscle Milk, to reassess its marketing and branding strategies, even from a leadership position.
In this podcast, we discuss attempts to position a brand as so novel that it belongs in its own category.
The funding will go towards expanding Skoop’s presence in retail, marketing and funding inventory.
In a discussion at BevNET Live Summer 2016, Carmichael will speak about how La Colombe, a retailer and roaster often lauded by as one of the foremost innovators in the coffee business, plans to leverage its skill in brewing and blending to introduce the brand and a new line of packaged coffee beverages to a broad set of consumers.
Company spokesperson Suzanne DuLong also revealed that the Keurig Green Mountain is laying off 130 employees, the majority of which worked on Kold manufacturing and support teams.
Launched last month, Nothing But Real is a company that was founded with the mission of creating healthy snack products without artificial ingredients. Its first product is a beverage, Oat, Chocolate & Protein.
Tamara Arbib, the founder of Rebel Kitchen, a U.K.-based brand of organic, coconut milk-based beverages, Arbib envisions her company as being a leader in plant-based nutrition as a way to “effect change in people’s health on a global scale.”
The Minneapolis-based coffeehouse chain announced its move into the fast-growing RTD coffee category, launching with 14 oz. single-serve and 32 oz. multi-serve bottles.