The biggest question for drinking vinegar is probably the most obvious one: how do you get people to buy it?
The 2015 Austin lineup draws from the region's reputation as a hotbed of successful entrepreneurial endeavors.
The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.
The FDA indicated that NYSW’s labeling of VBlast products as liquid dietary supplements is contentious because the company represents them as beverages by using the words “water” and “punch” in product descriptions.
Marketed as “Chewable Juice,” Harvest Soul has introduced a two-SKU line of beverage blends made with high pressure processed juice and bits of seeds, nuts and berries, which the company terms as “chewables.”
Before he was selling soda, Peter van Stolk was slinging freshly-squeezed juices out of his truck in Edmonton. 30 years later the Jones Soda founder’s latest venture is bringing him back to his roots.
Circling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation, line extensions and new products.
In this week's press clips, Pepsi spoils a Gronkowski gathering, Wendy's pulls soda from its kids meals, and Soylent raises $20 million in financing round.
Based in Iowa, Shaktea Kombucha positions its six-SKU line of drinks as “Nature’s Healthy Soda Alternative.” Of the varieties that we sampled, each had a nice and light flavor profile that could have some mainstream appeal. The labels, however, could use some work.
Sean Lovett may have been wistful for the old days, but he had a business to run, and in the weeks leading to Greenshoots’ demise, he prepared for a transition in distribution, namely by creating his own.
At the recently held 2015 Winter Fancy Food Show, we sat down with Mark Mahoney, co-founder of Powell & Mahoney, to discuss the evolution of the cocktail mixer category and how his company is keeping up with a burgeoning shelf set, as well as new retail and distribution opportunities for craft-centric brands and trends we can expect to see blossom in the coming months.
Suavva, which we first reviewed in 2012, has been given a makeover, both in its packaging and formulation. While maintaining its key ingredient, cacao juice, the beverage, which had been a pasteurized 70 percent juice product, now sports a 100 percent juice formulation that is high pressure processed and promoted as “cold-squeezed.”
In this video, we examine what categories have benefited and how brands have adapted their retail and distribution strategies to take advantage of an evolved specialty channel.
Jay Street Coffee, the coffee brand marketed by Japanese tea giant Ito En, has added a potent 6.4 oz. “Coffee Shot” to its lineup. It’s pure unadulterated coffee and made with only two ingredients: water and coffee. Aside from being a nice alternative to Ito En’s tea-based shots, we think that this is a great showcase for the company's ability to also be a high quality coffee contender.