Predict Trends with Presence Marketing at BevNET Live

BevNET is excited to announce new speakers and panelists who will be joining BevNET Live Summer 2016 for discussions on marketing, sales and product development strategies for beverage entrepreneurs. Bill Weiland will offer a peek into the world of food and ingredients trends, and Jordan Silbert, Brian Ross, and John Maggiore will join a panel discussing strategies for small brands to find a home in a center-store grocery environment.

Channel Check: Refrigerated Juices

There’s a lot of SKU-shuffling from bigger companies like Bolthouse, Naked, and Odwalla, as established varieties are replaced by organic or new products get pushed through the system.

Review: Chia Star Shakes

Chia Star’s new "shakes” are plant protein-based smoothies. Unlike the company’s core line, comprised of juice-based and pasteurized offerings, the Shake line is high pressure processed and uses coconut milk as its base.

Following Civil Complaint, Neuro to Change Marketing Practices

Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.

Nor-Cal Beverage Adds Multi-Process Can Line to Anaheim Facility

The investment in adding canned production to the plant, which until recently had only produced PET and HDPE bottles, came out of Nor-Cal’s 2014 sale of its Anheuser-Busch distributorship to Markstein Beverage of Sacramento.

Complete Video Coverage of BevNET Boot Camp Now Available

Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.

Review: CocoMazing

Sparkling coconut water drink CocoMazing is one of those ideas that you wonder why it hasn’t been done before. Combining coconut water (from concentrate), sparkling water, flavoring, sugar and stevia, the product hits on a variety of trends, including coconut water, flavored water, organic sourcing and low-calorie sparkling beverages.

Review: Garden of Flavor Energy

Garden of Flavor, a marketer of cold-pressed high pressure processed (HPP) juice drinks, has added a second line to the company’s suite of products: Cold-Pressed Energy. Available in four varieties with a suggested retail price of $5.99, these products have 100mg of natural caffeine from guayusa as well as added probiotics.

Sweet & Healthy: Sugar Alternatives Grow

Natural alternatives account for just 1 percent of the global market for sweeteners. However, natural beverage companies are increasingly turning to alternative sweeteners for blending with innovative and healthy formulations.

Review: Harmless Harvest Coconut Water

Harmless Harvest has moved on from HPP and is now employing microfiltration to continue to avoid heat-intensive pasteurization. The company also uses a new bottle which uses 24 percent less plastic compared with the old one. What everyone will want to know about these changes are whether or not the changes are an upgrade, a downgrade, or a lateral move.

Wells Fargo C-Store Survey: Strong Q1 Suggests Big Summer

Convenience store sales of non-alcoholic beverages were up 6.6 percent for the first quarter of 2016, according to Wells Fargo Securities’ latest “Beverage Buzz” report, which polls retailers representing 15,000 convenience stores across the country.