Whynatte Latte Enters 1500 Kroger-Owned Stores

Launched in 2008 as a hybrid coffee and energy drink and often promoted as a premium cocktail mixer, Whynatte is now positioned as a ready-to-drink coffee, first and foremost, according to founder Jesse Altman, who said that the beverages will be sold in the natural food sections of Kroger stores.

Exploring a Year of Challenges

With Chris Campbell, Jesse Altman, and Daniel Sullivan on a panel that takes them through the previous year to the present day, the beverage industry will benefit from the immediate past experiences of three thoughtful, driven, strategically conscious brand owners who have all shown a unique openness with regard to discussing their progress and objectives.

Review: Live Soda Kombucha (New Packaging)

At the 2015 Natural Product Expo West, Live Soda Kombucha unveiled the latest iteration of its packaging. Featuring a custom 12 oz. glass bottle, the new look is definite upgrade for the brand and, paired with what's inside the package, Live Soda has done well to attract more mainstream consumers.

Review: Lotus Botanical Elixirs

The “Pink Lotus” formulation of Lotus Botanical Elixirs is a carbonated drink that features a proprietary blend of functional ingredients. Labeled as a "balance supplement," it is, however, unclear as to the product's purpose.