For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu.
Watch the Austin conference in its entirety, including a roundup video that features interviews with some of Austin’s newest entrepreneurs and what they thought of the event.
Last month Big Geyser requested a buyout of its contract with Glaceau from Coca-Cola and ever since, there’s been speculation as to which premium water brand the New York distributor would have fill in for Smartwater upon its March 1 departure.
False advertising and misleading label statements are at the heart of a trio of recently filed class action lawsuits against well-known beverage companies.
Root 9 has unique positioning and flavor, but the real hurdle is separating it from the energy drink pack and making consumer’s buy into a ginseng-oriented beverage.
Coca-Cola chairman and CEO Muhtar Kent said he expects 2015 to be a “transition” year for the company, before it likely returns to healthy growth in 2016.
The funds will be used for “working and growth capital needs,” according to Salus Capital Partners, which provided the asset-backed credit.
Mountain Dew -- or Mtn Dew as it's now branded -- has two new coconut water-enhanced varieties as part of its Kickstart line of energy drinks. Both flavors are formulated with 10 percent juice from white grape juice and coconut water.
As BevNET reported earlier this month, Sambazon, which markets a range of acai-based beverages, gave its yet-to-be-launched “Reduced Sugar” sub-line a makeover. The rebranded “Sambazon 100 Juices,” named for its use of at least 100 acai berries per 10.5 oz. bottle and 100-calorie or less formulation, come in three varieties, two of which are included in our review.
King Coconut's front label calls attention to its use of coconuts that are “hand picked from the island of Sri Lanka” and that its coconut water is “never from concentrate.” For us, that seemed to be an attempt to set the stage for a coconut water that was going to excel in the flavor department.
A confluence of health and wellness trends and sustained demand for premium alcoholic beverages has ushered in a wave of new higher-end mixer brands.
Core Natural, an alkaline water brand headed by FUZE and Bodyarmor founder Lance Collins, is set to join Big Geyser trucks in a matter of weeks.
Amy & Brian has added a new grape flavored variety to its coconut water line. The product uses a purple accent on its 17.5 oz can, and while the color is certainly synonymous with grapes, we wonder if consumers who aren’t familiar with the Amy & Brian's brand will recognize the product as coconut water.
While Calpack and HPPFS are both profitable and cash-flow positive, internal strife at parent State Fish Co. and a sharp decline in the abundance of fresh fish has placed “significant financial pressure” on the subsidiaries.