[pH]antastic – How Essentia Found its Flow

Essentia Water. The brand is another long-term, overnight success story, bumping along for years as a small natural channel brand but climbing to prominence as the tide of alkaline water gradually rose around it. While newer brands have done much of the hard work in raising consumer consciousness around higher-pH waters, Essentia has been the stalwart, the best-selling water SKU in many natural and specialty accounts, and it appears the patience is paying off.

More Spring Cleaning After Expo West 2014

When you’re covering a show that crams nearly 70,000 people, including many with beverage news, it can be easy to pass something significant without a second look. The following list is written so, for the most part, that doesn’t happen.

Beverage or Supplement?

As the retail shelves become more and more crowded, the differences between beverages and liquid dietary supplements have become less clear. Companies looking to compete in the beverage and supplement industries have blurred the lines separating the categories, creating many similarities in packaging, ingredients and claims.

Zevia CEO Paddy Spence to present at BevNET Live

Mr. Spence, the CEO of Zevia, will be speaking on the ways that the brand has managed to stay lean while growing to more than $60 million in retail sales last year, as well as the pattern recognition moment that took place as the company’s message pivoted to focus on a growing marketplace retreat from artificial sweeteners and creating an “easy switch” for existing diet soda consumers.

Can’t We All Just… Chill?

Because formulations are not easily understood, the term “relaxation” is one that consumers define for themselves, independent of ingredients — creating meanings that are often at odds with how brands position and market their products. .

Review: Little Miracles

Earlier this year, Little Miracles, a line of tea-based organic energy drinks that are widely distributed in Europe, made its U.S. debut. Despite being marketed as energy drinks, the products…

BevNET Live Summer ’14 Sampling Bar Now Open

NOW is your opportunity to include your brand as part of the “Sampling Bar” at our upcoming BevNET Live Summer ’14 event. The Sampling Bar is a free promotional opportunity that enables you to have samples of your product in an unmanned area designed to showcase new, innovative or successful beverage brands to the over 500 beverage industry professionals, including investors, distributors and retailers, expected to attend BevNET Live.

The Convenience Channel’s Weight

A recent report by the National Association of Convenience Stores (NACS) says that the convenience frontier keeps growing. According to the report, U.S. convenience stores increased in-store sales in 2013 to a record $204 billion. As of Dec. 31, 2013, the U.S. convenience store count had increased to 151,282 stores, a 1.4 percent increase from the previous year.

Review: Barefoot Bucha

Produced in Blue Ridge Mountains of Virginia, Barefoot Bucha is a line of certified organic kombucha drinks. Packaged in beautifully-designed swing-top glass bottles, the products feature a minimalist look, although what’s inside are complex and delicious beverages that will please any kombucha enthusiast.

Press Clips: Another Rough Year for CSDs

CSD volume has declined for nine consecutive years, and the 3 percent decline in 2013 was worse than the 1.2 percent decline in 2012 and the 1 percent decline in 2011. Beverage Digest reports that while Coke added to its 42.4 percent market share in the CSD industry, volume declined by 2.2 percent. PepsiCo holds 27.7 percent market share, but saw volume decline by 4.4 percent. Dr Pepper Snapple’s market share is 16.9 percent, but volume declined by 9 percent.

Global Change and the Big Guys

The glaciers can slowly erode; so can the big three soda companies. It may go beyond the overall decline in consumption of sugary products and artificial sweeteners – it might just be changing tastes.

Spring Cleaning After Expo West 2014

When you’re covering a show that crams nearly 70,000 people, including many with beverage news, it can be easy to pass something significant without a second look. The following list is written so, for the most part, that doesn’t happen.