Despite sustained interest in the market for cold-pressed, HPP juices, Tree Top declined to add to its investment in Fresh Matters, the maker of 'tude juices. Tree Top stated that “the initial business plan for which these investments were made has never materialized and had never come to fruition.”
Drink Maple has unveiled a new look for its maple water brand. The redesign also comes with a couple new package options, including this one, a 12 oz. plastic bottle.
The “Pink Lotus” formulation of Lotus Botanical Elixirs is a carbonated drink that features a proprietary blend of functional ingredients. Labeled as a "balance supplement," it is, however, unclear as to the product's purpose.
BevNET Live Summer ’15 attendees will not only gain extremely valuable insight on a rapidly evolving landscape for beverages, they'll be able to meet with industry-leading sponsors, suppliers and vendors who can support their endeavors.
Mo-Tea is a product that is brewed with organic moringa leaves, which are said to have variety of health benefits. From a taste perspective, the product, which is also made with blue agave, lime and spices, has a flavor that tastes similar to a lemon-flavored black tea.
During his presentation, Sinclair will explore brands that have been able to successfully grow on a massive scale -- the Walmart Scale -- while also enumerating the operational and strategic hurdles they will face as they attempt that kind of expansion.
Incorporating in-depth analysis of recent beverage industry and growth trend data, as well as interviews with key players at all stages of success in the beverage business, Ms. Fry’s talk will break down the way attributes like brand, product, sourcing, manufacturing, sales, marketing, distribution and finance interact as entrepreneurial beverage companies grow.
In an interview with BevNET, Zevia CEO Paddy Spence discussed the company's reasoning and decision to remove coloring from its products and become a non-GMO brand.
The video coverage includes all of the speaker presentations from one-day event and also features FBU's first-ever pitch panel, in which three new brand owners submitted their business plans and elevator pitches to a group of veteran investors in a Shark Tank-esque setting.
A Mother Jones report that focused on a California-based source for Starbucks’ Ethos bottled water brand, which, situated in an area faced with “exceptional drought,” according to the news service, has ignited a flurry of criticism of the coffee giant in recent days.
Runa has extended its bottled line of guayusa products with Half & Half and Sweet Peach varieties. In addition to the new beverages, Runa has introduced a few tweaks of its label.
As Whole Foods continues to introduce new shelf space for high pressure processed (HPP) juice products, it’s clear that the retailer is also adding room for similarly processed and premium positioned beverages in a range of other categories.
Koa’s Natural Olakino has taken a slightly different approach to its messaging than when it launched. Originally branded as “Koa Organic Water,” the core of the product is still 100 percent juice, including pomegranate, bamboo, mint, lime, amla fruit, annatto, guava, holy basil, red sea lettuce, lemongrass, carrots and lemon. In a nutshell, the company has processed and clarified the ingredients to create a product that looks like a bottle of water.
In its recently released “The Why Behind the Buy” report, Acosta Sales and Marketing examines what drives consumers when they shop.