Dirty Lemon Raw Detox is, as the name suggests, a cleanse-focused product. Sold direct-to-consumer, the beverage, which is high pressure processed, is made with water, cold-pressed lemon juice, dandelion root extract, ginger root extract and activated charcoal.
U.S. District Judge Haywood Gilliam in the Northern District of California declined to dismiss the case in its entirety, agreeing with plaintiffs that a “reasonable consumer” could be misled into thinking that phrases like “Antioxidant Packed” means that the beverages provide a “good source” of antioxidants.
A high-tech biohacker; a classic CPG entrepreneur; a turnaround artist who has turned the juice category upside down; a leader in the third-wave coffee movement. All four will take the stage to share stories and strategies as part of BevNET Live Winter 2015 in Santa Monica.
Last year, Jamba Juice made its initial foray into the category of cold-pressed, high pressure processed (HPP) juices with the launch of a four-SKU line, which debuted in California. Today, the company announced that it is furthering its presence in the space with a new line of organic products.
The move into a bottled format isn’t Soylent 2.0’s only new point of differentiation. The product has also undergone a reformulation, with “farm-free algae sources” now accounting for over half of the product’s lipid calorie count.
Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.
All of these natural functional products are available in beverages right now: and they’re growing and on-trend.
Harvest Hill will support the new revamp with an array of promotional efforts, including “print and digital advertising, free standing inserts, and in-store and social marketing.”
Images of the product on sale at a Whole Foods store in Brentwood, Calif. surfaced on social media earlier this week, inviting widespread ridicule.
It’s a mainstream flavor, which is a good thing considering it is being launched at Kroger, and very drinkable, with a sweet taste profile that feels as though it was designed with the iced tea drinker rather than the coconut water drinker in mind.
Using the same bottle and one-color label style seen in dozens of cold brew products, it’s hard to look at CAFF -- which is definitely a great tasting beverage -- and not have the feeling that you are looking at something that’s a commodity product.
Citing the U.S. Department of Agriculture’s “lack of legal definition or certification for the term ‘raw,’” Harmless Harvest wrote in a recent blogpost that “there is no way for us—or any product—to achieve official certification that we are a raw product,” hence the decision to remove “100% Raw” from its labels.
To better understand methods for getting a retailer to optimally sell your product, including strategies in both category and shelf management, working with brokers and how to navigate sales data, FBU recently sat down with Daniel Lohman, who is a strategic advisor specializing in the organic and consumer packaged goods industry.
With both a unique value proposition and package type, HFACTOR is an innovative approach to the packaged water category. The product is formulated with molecular hydrogen gas dissolved into water and packaged into an 8 oz. pouch commonly used for dry packaged snacks.