By way of ad agency CUBOCC, Sprite recently launched its “RFRSH Na Lata”, a campaign that allows Brazilian Snapchat users to submit their Snapcodes for a chance to have their accounts featured on millions of Sprite cans.
The new generation of enhanced and functional waters features nuances that magnify the differences between Smartwater and Vitaminwater while forming the core branches of the family tree.
The concept behind Forto is to provide the caffeine of two cups of coffee in a 2 oz. shot. The liquid is made with organic and fair trade coffee and the package looks like a miniature version of the type of to-go coffee cup that you’ll find at many coffee retailers (the paper cup with the plastic sipper lid). On the surface, this sounds like an interesting approach.
Craft mixer brand Powell & Mahoney has completed its first round of outside investment, pulling in new capital from three sources, including Fenwick Brands, a middle market investor and operator focused on the consumer packaged goods space.
Temple Turmeric has updated the branding and formulation of its "Super Blends" sub-line. We think that the company done a fine job in the evolution of its Bullet Brew Turkish Coffee, Matcha Latte and Mexican Chocolate products, all of which have been improved upon the original versions.
Moringa (Moringa oleifera) is a tree grown in subtropical areas of Central and South America, Africa and South Asia. The moringa tree’s seeds and leaves are both edible. However, it’s the leaves that are being heralded by Western companies as a superfood.
Just weeks after Peet’s Coffee & Tea announced that it would acquire third-wave coffee darling Stumptown Coffee Roasters, the company is making another blockbuster investment in the super-premium coffee segment, today announcing that it has agreed to buy a majority stake in specialty roaster and retailer Intelligentsia Coffee.
Facilitating the brand’s expansion into the U.S. is Randy Shefshick, former vice president of sales for Rockstar Energy and founder of sparkling water line Something Natural.
For Greg Stroh, Healthy Skoop represents an opportunity to avoid many of the challenges associated with ready-to-drink products, including the formulation blunders and distribution woes that he encountered with mix1, while still offering shelf-stable, healthy and innovative food options for consumers.
While consumer reaction to the deal varied (some fretted about the possibility of decline in quality of Stumptown coffee), industry executives and analysts largely praised it as one that will build upon growing awareness and demand for packaged cold brew products.
FreshBev recently launched a new line of juice blends that, like the company's Ripe Bar Juice and Ripe Craft Juice, are cold-pressed and high pressure processed. Simply named "Fresh Juice," the beverages are currently made and sold for Whole Foods Markets. Visually, it’s pretty easy to grasp what the products are all about, but the large checklist of ingredients on the front panel is a bit of a distraction.
O’Loughlin’s 25-year career in food and beverages began with stints at food giants Kraft and Quaker Oats, followed by a decade at Clif Bar, the last three years of which she spent as CEO.
If you haven't already submitted a listing to be featured in BevNET's annual New Beverage Guide, you have just two days left to do so.
Eleven years since the launch of 5-hour Energy, sales of the energy shots have made founder Manoj Bhargava a billionaire several times over. He’s already pledged to give the vast majority of that wealth to charitable causes before he dies. Now he’s using some of his money to fuel innovation that addresses global health and sustainability issues.