Video: Brand Owners Discuss Rapid Evolution of Cocktail Mixer Category

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the recently held 2015 Summer Fancy Food Show — including Powell & Mahoney co-founder Mark Mahoney, Jim Pickett, the co-founder of Pickett’s Ginger Beer, Q Drinks founder Jordan Silbert, Owl’s Brew co-founder Maria Littlefield, among several others — about the continued development of bottled cocktail mixers.

Review: Golazo Hydration (Revamp)

The evolution of Golazo continues in 2015 with refined flavors, USDA Organic certification, and updated packaging. The shift appears to be an effort to make the products more mainstream and intuitive. The same can be said about other changes to the packaging, which further reduce to the soccer theme that Golazo used as a launching pad.

Review: Mucho Gazpacho

Mucho Gazpacho produces a three-SKU line of bottled gazpacho drinks, each made with a very clean list of ingredients, including tomatoes, cucumbers, sweet onions, and bell peppers, olive oil, white wine vinegar and salt.

Review: Clearly Kombucha

Based in San Francisco, Clearly Kombucha produces a line of organic raw kombucha that are blended with a hint of juice and also include natural flavors and colors. On the outside, the product has been given a major packaging upgrade since we first saw it a few years back.

Review: Califia Farms Horchata

Califia Farms recently added a two-SKU line of horchata drinks to its portfolio of dairy alternative, juice and coffee beverages. Made with a base of rice milk and almond milk, the products come in Cinnamon and Vanilla varieties, each packaged in 48 oz. carafes.

Review: Owl’s Brew White and Vine

Announced yesterday as the top cold beverage product at the 2015 Summer Fancy Food Show, White and Vine is the fourth flavor variety for Owl’s Brew. The cocktail mixer is a blend of white tea, pomegranate, lemon peel and watermelon. Here's our take: