A handful of health-conscious beverage companies expanded their distribution recently on local, national and international levels.
A National Health and Nutrition Examination Survey gets the scoop on what beverages Americans are drinking most .
While we’ve seen many beverage brands go for a minimalist approach, Outpost Cold Brew somehow has managed to take things to a new level. On the 12 oz. long-neck amber bottle, the company places a stark white label, which has a lot of white space and minimal copy... and it works.
The beverage industry saw wins and losses in the results of last night’s midterm ballot questions.
Coke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other new and soon-to-be-launched products, and yesterday made the news official.
In both formulation and design, TK Hibiscus has taken a minimalist approach to its line of organic, hibiscus teas. TK's label and liquid are both polished and well-conceived, something gives the brand a solid foundation as it looks to grow its retail and distribution footprint.
Two citizen petitions aiming to ban the use of the non-caloric sweetener have been denied by the U.S. Food and Drug Administration.
TreTap’s sparkling line is one of the more interesting uses of maple water that we’ve seen to date. The base of this product is maple water that has been carbonated, and the resulting liquid enhanced with sugar, maple syrup, cucumber flavor, citric acid, and monk fruit (a zero-calorie sweetener).
Founder Ben Weiss is reporting that the company is approaching $50 million in sales.
Packaged in a custom-molded 16.9 oz. bottle, the new look also unifies the brand’s tea and “Honest-Ade” products into a single line, the latter reformulated and positioned as herbal teas.
The inaugural guide features a range of early-stage and established craft spirits brands, each producing an array of unique, small-batch spirits, from across the U.S. The compilation also includes a broad spectrum of mixer companies playing in the space, showcasing the continuing breadth of variety in the category.
Coca Cola continues to lead the charge in CSD’s continued overall growth in sales.
Promising brand propositions can fall apart if the flavor isn’t there, while marginally functional products can catch fire behind great taste. Brands will do whatever they can to maintain their flavor advantage (Coke’s secret formula, anyone?) while a switch in sweetener mix can totally undermine a product (Vitaminwater’s recent stevia experiment comes to mind).
In addition to a range of pre-packaged meals and snacks, "raw" food company The Squeeze produces a line of cold-pressed juices and smoothies that are not pasteurized, nor high pressure processed. The company definitely has a knack for crafting unique flavor varieties (and names), including its Cold Brew Squeezuccino and PB & J.