Labeled as a dietary supplement, Naturnique Energizing Tea is promoted with the tagline, “Finally…Great Tasting Energy!” As for what’s inside the bottle, it’s basically a sugar-sweetened white tea product that’s enhanced with caffeine (from green tea extract), ginseng, and vitamins.
Made with fruits, roots and vegetables are sourced from organic farmers along the West Coast, Purity Organic’s new “Superjuices” are pasteurized, shelf-stable juices that are formulated with ingredients often seen in cold-pressed, HPP varieties.
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The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.
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Consumers want fast meals and they want portable consumption. As a result, orange juice is losing out.
We may be facing the last throes of summer, but it’s clear that cold-pressed juice companies are anything but content to lean back and soak in the sun.
KeVita has announced the Sept. 1 debut of a line of kombucha drinks, titled KeVita Master Brew Kombucha, at Safeway stores nationwide and select Whole Foods regions.
The company today began selling Coca-Cola Life, its mid-calorie, stevia/sugar blend-sweetened cola, in the U.S. — but only at The Fresh Market.
Evolution Fresh recently added two new products to its already extensive portfolio of juices and smoothies. Organic Avocado Greens Organic Splendid Carrot each launched as exclusives at Whole Foods and both products feature the brand’s refreshed label design. Blended with on-trend ingredients such as chia, coconut water and turmeric, Evolution’s desire to innovate definitely shines through.
For the past few years, consumer advocates and policy research groups have publicly criticized the ingredient and linked it to gastrointestinal symptoms.
Making its debut at the recently held 2014 Summer Fancy Food Show in New York City, Mamma Chia Vitality + Energy is an extension of the company’s popular line of chia drinks. As with its flagship line, the organic beverages are made with hydrated chia seeds and fruit juice. Added to the mix are 90 mg of caffeine sourced from guayusa and cane sugar, with the blend packaged in a slim 10 oz. glass bottle. So how did it all turn out?
Named for a geographically defined area where tea plants are most commonly grown, Zone 8 is promoted as a line of “great tasting, culturally relevant teas and juice blends that redefine what natural means.” The beverages are quite tasty, but we feel as though the branding and positioning are slightly out of sync with what’s inside the bottle.
Once anointed as the next coconut water, enthusiasm for aloe vera drinks appears to be somewhat tempered these days. Nevertheless, there remains a steady trickle of new entrants to the category, including Aloe Very, a new three-SKU line of USDA certified organic blends.