Like its previous incarnation as Harmless Harvest 100% Raw Tea, Namacha is a line of high pressure processed and USDA Organic certified blend of water and tea leaves that are flash-frozen, pulverized and steeped cold. Available in three varieties — unsweetened, honey & lemon, and peppermint — the product is still packaged in a 10 oz. bottle, but is the updated branding a step forward for the line?
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
Heralded as the exclusive cold-pressed juice offering at the specialty retailer, Lumi Juice recently announced a deal with The Fresh Market that will bring the HPP line to its 160 locations in 25 states.
Formerly known as Dr. B’s Tea, Doc’s Tea is a line of rooibos tea drinks that uses monk fruit as the primary sweetener. In addition to the rebrand, the company removed xylitol from the drinks and replaced it with cane sugar. The new formulation, is for the most part, good especially considering that it has only 10 calories per 12 oz. bottle. On the branding side of things, however, calling it “Doc’s Tea” seems like a questionable move.
In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
SodaStream CEO Daniel Birnbaum’s looming decision on the fate of a West Bank plant will be based on “purely financial” considerations.
As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.
The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.
The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.
Fast-growing Essentia Water announced that it had reached a deal to sell a partial ownership stake to private equity firm Castanea Partners. First Beverage Ventures was also an investor in the deal.
With a lineup that has invested in products like Vitaminwater, Popchips, Mamma Chia and Kind Bars, the “Financing Your Growth” segment of FBU L.A. is stacked with experience and advice.
Made with 100 percent muscadine grape juice from concentrate, Carolina Wild is essentially what you’d expect from a super premium single varietal grape juice: tart, slightly tannic, and moderately sweet. It’s an impressive flavor that will definitely transform what you think about bottled grape juice.
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.