As the retail shelves become more and more crowded, the differences between beverages and liquid dietary supplements have become less clear. Companies looking to compete in the beverage and supplement industries have blurred the lines separating the categories, creating many similarities in packaging, ingredients and claims.
Mr. Spence, the CEO of Zevia, will be speaking on the ways that the brand has managed to stay lean while growing to more than $60 million in retail sales last year, as well as the pattern recognition moment that took place as the company’s message pivoted to focus on a growing marketplace retreat from artificial sweeteners and creating an “easy switch” for existing diet soda consumers.
Because formulations are not easily understood, the term “relaxation” is one that consumers define for themselves, independent of ingredients — creating meanings that are often at odds with how brands position and market their products. .
Earlier this year, Little Miracles, a line of tea-based organic energy drinks that are widely distributed in Europe, made its U.S. debut. Despite being marketed as energy drinks, the products…
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When Tony Haralambos considers a new brand for his distribution empire in Southern California, it seems that he doesn’t heavily weigh the opinions of Wall Street. That argument gained credence on Tuesday when Reed’s announced a distribution partnership with Haralambos.
There’s plenty of interesting “fruit for thought” here in the canned juice drink aisle, home of AriZona’s lemonades, 1 year-old Mountain Dew Kickstart (hey, there’s juice in there – but they have apparently launched $165 million in caffeinated juicy soda – way to go innovation team!), and, further down, FOCO’s coconut water and even San Pellegrino and Izze. All in all, an interesting catch-all category.
A recent report by the National Association of Convenience Stores (NACS) says that the convenience frontier keeps growing. According to the report, U.S. convenience stores increased in-store sales in 2013 to a record $204 billion. As of Dec. 31, 2013, the U.S. convenience store count had increased to 151,282 stores, a 1.4 percent increase from the previous year.
Produced in Blue Ridge Mountains of Virginia, Barefoot Bucha is a line of certified organic kombucha drinks. Packaged in beautifully-designed swing-top glass bottles, the products feature a minimalist look, although what’s inside are complex and delicious beverages that will please any kombucha enthusiast.
CSD volume has declined for nine consecutive years, and the 3 percent decline in 2013 was worse than the 1.2 percent decline in 2012 and the 1 percent decline in 2011. Beverage Digest reports that while Coke added to its 42.4 percent market share in the CSD industry, volume declined by 2.2 percent. PepsiCo holds 27.7 percent market share, but saw volume decline by 4.4 percent. Dr Pepper Snapple’s market share is 16.9 percent, but volume declined by 9 percent.
The glaciers can slowly erode; so can the big three soda companies. It may go beyond the overall decline in consumption of sugary products and artificial sweeteners – it might just be changing tastes.
When you’re covering a show that crams nearly 70,000 people, including many with beverage news, it can be easy to pass something significant without a second look. The following list is written so, for the most part, that doesn’t happen.
Love Birch is a new line of organic beverages made with birch tree sap, agave syrup, juice concentrates and other extracts and flavors. We enjoyed the flavor of the two varieties are in this review, however, the biggest challenge for this product is going to be convincing consumers that they want something birch-flavored (that isn’t birch beer).
Marketed as a brand run by “a couple of guys in Austin brewing tea that is all about Texas,” Texas Tea is a new line of RTD teas that come in eight varieties. Packaged in familiar 16 oz. glass bottles, the teas are have a nice and marketable taste, but we feel as though the brand could use some help in connecting with the consumer (especially ones who don’t have ties to Texas).