From start-ups and early stage brands to mature and established operations, executives cited the show as offering an opportunity to breaking into or enhance their presence in New York City.
Nestlé USA announced Wednesday that it has sold Juicy Juice, a well-known but declining juice brand for kids, to investment firm Brynwood Partners.
Just a few months after reassuming control of Rising Beverage Company, the marketer of Activate Drinks, co-founder Anders Eisner announced the sale of the cap-dispensing brand.
Hormel Foods has agreed to purchase CytoSport Holdings Inc., the company that owns Muscle Milk, for approximately $450 million.
Better Sweet is a USDA Organic maple water beverage that is made from a single ingredient: maple sap from Vermont maple trees. The overall approach to the design is polished and approachable, starting with its soft blue color palette. However, having the word “sweet” in the name implied that the product would be something a bit stronger.
White space is hard to come by in the energy category, but Mamma Chia has introduced a new line that CEO Janie Hoffman sees as filling a gap in the sub-segment often referred to as “clean energy.”
Ingredient suppliers packed the IFT show in New Orleans with energy and protein innovation.
Lumen Water is an ultra-premium bottled water that touts itself as one of the purest and softest tasting waters on the market. The product, which currently comes packaged in a 500 mL plastic bottle with a chrome top, definitely presents itself well. As a luxury water brand, however, it feels like this product would be better off in glass…
Celsius Holdings will unveil its latest release — Celsius Negative Calorie Cola — on Friday at the Subway Firecracker 250 at Daytona International Speedway.
EnerBee Organic Energy, which promotes itself as being made with organic honey, comes in a single variety: Lemon Green Tea. While we do think the company has successfully communicated that the product is a honey-based energy drink, the packaging feels a bit too aggressive and dark to be credible as a “better-for-you” offering.
David Turconi, general manager of Guayaki’s cafe, intends to take the concept of a yerba maté hub to a new set of locations.
Nine months after the company, which markets the well-known Muscle Milk brand, put itself on the auction block, Hormel Foods today announced that it has has agreed to acquire Cytosport.
Zola’s riff on a lemonade/coconut water product comes in the form of this product, a one liter Tetra Pak carton that is labeled as being 100 percent juice. The ingredients are, like the rest of Zola’s Tetra line, from concentrate, but that definitely doesn’t impede the company’s ability to craft a great tasting and thirst-quenching product.
The concept behind Caffeinated Club is simple and straightforward: mix flavored club soda with a mild amount of caffeine. The result is something that’s pleasant tasting and familiar. However, it’s the branding and messaging of the product that leave something to be desired.