First Lady Michelle Obama - who has played an active role in efforts to update the Nutrition Facts panel since 2014 - said the label changes “make a real difference in providing families across the country information they need to make healthy choices.”
In this edition of the BevNET Podcast, we discuss the swelling ranks of premium water brands and efforts by marketers to stand out from the pack. We also examine why a growing number of beverage entrepreneurs are bypassing co-packers and opting to build their own production facilities.
Nooma is a new entry into the sports hydration category. Its key selling points are its coconut water-based formulation and its low-calorie content. On the surface, the products seem to do what many other coconut water based sports drinks have attempted to do: straddle the sports drink category without actually calling the product a sports drink.
Although the premium set of premixed cocktails is still in its infancy, Joia co-founder and CEO Bob Safford believes that it will eventually be “bigger than craft soda.”
Continuing to staff up the cold brewed coffee company they purchased six months ago, celebrity fitness trainer Jillian Michaels and her business partner, Giancarlo Chersich, announced that marketing expert Matt Ammirati had joined Lucky Jack as a co-CEO.
Komodo is an energy drink that uses coconut water and an all-natural formulation as its key points of differentiation. It’s sweetened with sugar and stevia and has 50 calories per 12 oz. can.
Food and beverage conglomerate WhiteWave Foods has waded into the fast-growing cold-brew coffee category with the launch of STōK, a new line of RTD iced coffees. The company quietly launched the brand in March, leading with two multi-serve offerings and recently debuted three single-serve varieties.
As for the implications for AQUAhydrate’s existing distributor network, Kravitz said he expects the partnership with Europa to significantly accelerate the brand’s penetration of untapped outlets that land outside the core capabilities of the company’s current distribution partners.
BevNET Live attendees will be treated to two just-added, high-profile discussions during the event’s second day, Wednesday, June 15. One talk will provide insights into growth opportunities within one of the world’s largest Foodservice retailers, and then the next discussion will compare the partnership strategies of three leading beverage giants during a special panel discussion.
Uncommon Coffee Roasters, which is a Saugatuck, Mich.-based coffee roaster and cafe operator, has launched this line of dairy style cold-brew coffees that are offered in three flavors: Straight, Cold-Brew Coffee with Chocolate Milk, and Cold Brew Coffee with Half & Half.
The food and beverage industry hasn’t been one to shy away from crowdfunding models to date, either via donations on sites like Kickstarter or investment platforms like CircleUp.
Weiland Jr., discussed his career pivot during a call with BevNET last week, where he described a longtime passion for the military as “a calling that’s been burning inside me for the last few years.”
The premise behind GoldenBrew Tea, which hails from Portland, Ore, is to create micro-brewed organic teas. The company's attention to ingredient detail starts with using whole tea leaves rather than “fannings” (leftovers from higher grade tea) used by other tea brands. The teas are sweetened products with either honey or agave.
In this podcast, BevNET CEO John Craven interviews Doug Evans, the founder and CEO of Juicero, a new high-tech countertop juicing machine. Evans discusses the development of Juicero, its introduction to the market and how it fits into the expanding landscape for cold-pressed juice. He also responds to criticism about the unit’s price tag ($700) and talks about his long-term vision for Juicero.