Arty Artichoke Water is a unique beverage that is made with artichokes, pandanus leaf, spearmint, blue agave, and monk fruit. The obvious question about this product is whether or not it tastes like artichokes… so does it?
Interact’s strategy director, Adam Spriggs, and client director, Blake Mitchell, will provide attendees with basic guidelines for standing out on-shelf through structure, layout, color and imagery.
George Martinez, president and co-founder of Shadow, said that he expects mix1 to reach national distribution and 30-50,000 accounts by early 2015.
Coke veteran Paul Beaupre is moving into Tom Larsen’s old spot as the General Manager of Illy, an RTD coffee venture between VEB and the Italian coffee company.
The KarmaCap will be used to deliver ProSupps “Mr. Hyde” pre-workout powder — one largely consisting of creatine, caffeine, and all manner of potent compounds used to make oneself look like the “after” picture in the old Charles Atlas comic book ads — in a single-serve dose.
Red Bull’s “The Summer Edition” is the fourth entry to the company’s Editions line of flavored energy drinks. This one has a very sweet (it’s made with sucrose) and pleasant tasting tropical fruit flavor that should certainly taste familiar to anyone who has sampled their share of energy drink products.
Earlier this month, ‘tude added six new juice flavors to its line of cold-pressed, HPP apple juice blends. The new products are polished and appealing looking, but we think there’s still a challenge when it comes to the positioning of the product. How do you sell apple juice, which is largely perceived as a product for children, to a broader audience?
Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.
REBBL recently unveiled a new line of “herbal elixirs” that it calls REBBL Super Herbs. Infused with a variety of exotic ingredients and herbs, the line, which is promoted as “adaptogen powered,” comes in three varieties: Maca Mocha, Reishi Chocolate and Ashwagandha Chai. Unfortunately, there are some significant issues with the formulation of the drinks, and the company’s execution of the labels will make it difficult for consumers to understand what the brand is selling.
The “LMN” variety of WTRMLN WTR is a blend of cold-pressed lemonade and the company’s base of watermelon flesh and rind. Having only three ingredients makes for some very clean flavor, with what ultimately amounts to a watermelon lemonade flavor.
Earlier this month, Suja launched a line of cold-brewed, organic and “cold-pressured” (aka HPP) teas. The teas are also certified biodynamic. It’s hard to really determine how much this product benefits from being HPP versus pasteurized, but we definitely like the concept of a cold brew tea as part of the Suja line.
The agreement appears to underscore Target’s growing commitment to healthier, functional beverages.
Affinnova, a marketing technology and analytics company, released an extensive report on how package designs are affecting the beverage industry.
Nierenberg, a former Glaceau board member and the founder of B.I.N. Sales and Marketing, will speak on the basic routes to market for new and growing brands, particularly the process of deploying and incorporating sales brokers as part of a sales organization and how it relates to a company’s overall forecasting, budgeting, and promotional agendas.