Everyone’s Looking for the Big Squeeze

Prior to the launch of MiO, the term “liquid water enhancer” didn’t exist in the consumer parlance, and Kraft executives knew that it would take an exceptional marketing strategy — and a bundle of cash — to adequately support the rollout. So how did the company take MiO, a first-of-its-kind product with zero awareness, to a brand that, three years later, is leading a category worth over $400 million?

FBU Boston: Entrepreneurship Isn’t a Hobby

If attendees walked away with anything from FBU Boston, a business education and networking event held by BevNET on Thursday at the Artists for Humanity EpiCenter in South Boston, it’s that entrepreneurs are best suited to endure mistakes as early as possible and to fully commit to an idea.

Review: Gazpacho Alcaraz

Gazpacho Alcaraz is a high pressure processed (HPP) beverage that is billed as “the drinkable salad.” It uses a blend of tomatoes, water, cucumbers, green peppers, onion, extra virgin olive oil, red wine vinegar, garlic cloves and sea salt. From a flavor perspective, it’s very like a gazpacho, with a tomato heavy flavor that’s absolutely delicious.

CircleUp Raises $14 Million for Brand Crowdfunding Platform

Equity crowdfunding platform CircleUp has raised $14 million in a new round of financing, the company announced today. The company, which attempts to enable entrepreneurs to reach qualified investors online to initiate or complete fund-raising rounds, says it has helped more than 30 companies raise over $30 million in growth capital, mostly in the consumer products space.

Review: Garden of Flavor

Cleveland-based Garden of Flavor produces a line of cold-pressed juices and juice cleanses and recently introduced three new juice varieties that contain added probiotics. While we think the company has done quite well with the formulation of the juices, we do think that the labels could be improved upon as some consumers might be confused as to which varieties contain added probiotics and which do not.

Video: Expo West 2014 Profile — Baagua

In the embedded video, which was filmed at Natural Products Expo West 2014, Baagua founder and CEO Dale Starnes said that the inclusion of whole-piece ingredients was “a happy accident.” It started as a practice of efficiency.

List In BevNET's Inaugural Craft Spirits & Mixers Guide

BevNET is now accepting submissions for its first Craft Spirits and Mixers Guide. Amid a booming market for artisanal and hand-crafted spirits, the new guide will be a key resource for retailers and distributors who are looking to meet rising consumer demand with new and innovative offerings. The guide will also be a great opportunity for service and supplier companies who work with craft distillers and mixer companies as a way to promote and showcase their products.

The Winter of Discontent

Let’s face it: this winter has been one for the books, a tragedy, a horror story. Across the country, we have had to contend with record cold, brutal conditions, massive amounts of snow, sleet and freezing rain, all of which have made for an awful business climate. The only Polar I ever want to talk about is Polar Beverages, in Massachusetts, not polar vortex. Sadly, that weather is nevertheless the bane of the beverage business.

BevNET FBU Boston: FREE Live Video Stream Announced

We’re just one day away from BevNET FBU Boston and excited to announce the addition of a free video stream of the event! Broadcast live from the Artists for Humanity EpiCenter in Boston, the video stream will feature every presentation and panel from the one-day business education and networking event.

Chasing Coconut Water

The triumphant push of coconut water has influenced mainstream consumers to think about water in different terms and paved the way for the next tier of coconut water brands, such as Harmless Harvest and Zola. At Natural Products Expo West 2014 in Anaheim, Calif., yet another tier seemed to be taking shape. But it wasn’t coconut water; it was an amalgam of offbeat water brands. We had maple water, birch tree water and barley water. We had cactus water, olive water and even artichoke water.