Original New York Seltzer Back in the Groove

Relaunched for the 21st century, Original New York Seltzer is adding a zero-calorie line and reworking its advertising to prove it’s about much more than 80’s nostalgia.

Evolution Fresh: Snackable Bevs Are “Center of Bullseye”

Cold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of “Organic Superfoods” smoothies next year, according to president Ryan Ziegelmann.

Video: Audacious Innovation – The Ripple Strategy

Ripple Foods co-founders Adam Lowry and Dr. Neil Renninger discuss their innovative plant-based milk alternative that uses scientific innovations to replicate the real feel of cow's milk.

REBBL’s Next Round: $10 Million

The new investment represents another chapter in the rapid ascent of the Berkeley, Calif.-based REBBL, launched in 2013 by former Bossa Nova Superfruit co-founder Palo Hawken.

Nielsen Data: CSD Sales Remain Weak, Sparkling Water Surges

Dollar sales of carbonated soft drinks (CSD) decelerated, while sparkling water continues to impress, according to a new Wells Fargo Securities report detailing Nielsen xAOC (expanded all outlets combined) year-over-year beverage sales data for the four-week period ending on Nov. 5.

Video: WTRMLN WTR Co-Founder on Brand Strategy

WTRMLN WTR co-founder and creative director Jody Levy offered up the company’s story and marketing strategy as a case study last week at BevNET Live Winter 2016 in Santa Monica, outlining the ideas and methods that turned WTRMLN WTR into a standout and striking brand.

PepsiCo to Launch Premium Water Brand LIFEWTR

PepsiCo will compete with Coca-Cola's Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a pH balanced, electrolyte-infused product.

Long Island Iced Tea Acquires ALO Juice

Long Island CEO Phil Thomas said the company saw ALO Juice as a two-fold opportunity to enter the growing functional beverage market and acquire a brand with a strong established presence in the Southeast.

Muhtar Kent To Step Down as Coke CEO

Confirming months of industry speculation, The Coca-Cola Company today announced a restructuring of the company’s senior leadership structure that will see company president and COO James Quincey succeed Muhtar Kent as CEO, effective May 1, 2017.