The upcoming Manhattan edition of BevNET Live will feature a special edition of Beverage School, BevNET’s introduction to the beverage business. The program, which is free and open to qualified BevNET Live registrants, will be held on Mon., June 3, the day before the opening of BevNET Live, which takes place on June 4 and 5. The limited-seating session will be available — at no cost — exclusively to attendees of BevNET Live who are new (or relatively new) to the beverage industry.

As the primary focus on most labels, it’s a given that a logo should be a memorable and recognizable symbol of a brand. However, the process of designing a logo is often a difficult path to navigate; every company wants its brand to stand out, but how does a logo most effectively align with what’s inside the bottle?

BevNET is pleased to announce the launch of the BevNET Magazine app in the iTunes and Google Play stores. As the first in the industry to offer a mobile/tablet app for its print publication, readers will be able to view the magazine in digital format on all Apple and Android devices.

In a hotel across the John Wayne Airport in Santa Ana, Calif., about 40 miles south of Los Angeles, Clayton Christopher had dinner with Eric Dopkins to discuss consulting. He didn’t expect to make a hire.

INGO has introduced a new watermelon variety to its brand of cucumber-flavored drinks. For a zero-calorie product, INGO Cucumber-Watermelon has, much like the flagship beverage, an extremely refreshing flavor without the use of any added sweeteners.

With a stated purpose of establishing “a consistent and enforceable standard for labeling of foods produced using genetic engineering,” legislators in the U.S. House of Representatives and U.S. Senate have introduced a new bill that would require mandatory labeling of genetically modified (GMO) foods and ingredients.

Sales of most carbonated soft drinks remain on a downward trend, while bottled water brands posted their worst month in the past year, according to new Nielsen data provided in a report by Wells Fargo Securities.

These days, it seems like there are an endless number of new raw juice brands landing on store shelves with many – if not most – offering an extremely high level of quality in terms of formulation. However, the branding and packaging for some of these products often falls short of matching what’s inside the bottle; this is our most significant issue with o2living and its line of raw juice blends.

It’s with HPP’s evolving role in mind that BevNET is pleased to announce that HPP consultant Joyce Longfield, the CEO of JL Nutrition and Food Regulatory Consulting, will be speaking at BevNET Live in June. At a time when flavor, ingredient, package and function technology are helping to significantly alter the brandscape of the beverage industry, BevNET Live will offer an unprecedented, unvarnished look at one its most eye-catching change agents.

A new report from the International Bottled Water Association (IBWA) states that in 2012, overall consumption of bottled water jumped by 6.2 percent to 9.67 billion gallons, while sales increased by 6.7 percent, totaling $11.8 billion. The statistics were compiled by beverage consulting firm Beverage Marketing Corporation (BMC).

New Leaf Brands, which earlier this year announced plans to expand business operations via strategic acquisitions, has purchased Beverage Network of Maryland, a distributor in the Mid-Atlantic market with 20 brands and over 200 SKUs in its portfolio. New Leaf acquired Beverage Network for $2.9 million in cash and stock, and will retain Morris Stodard as its president.

Go Energy is a new energy drink that attempts to differentiate itself from competing products via the addition of coconut water and resveratrol (a popular anti-aging ingredient). Unfortunately, the product is pretty underwhelming from a flavor and visual perspective.