Relaunched for the 21st century, Original New York Seltzer is adding a zero-calorie line and reworking its advertising to prove it’s about much more than 80’s nostalgia.
While there’s definitely some room for improvement with both the package design and the flavor, there’s a bigger question at hand: what is 1051 trying to be?
Cold-pressed juice brand Evolution Fresh is placing greater emphasis on beverages that can be consumed as snacks and is planning to launch a new line of “Organic Superfoods” smoothies next year, according to president Ryan Ziegelmann.
Ripple Foods co-founders Adam Lowry and Dr. Neil Renninger discuss their innovative plant-based milk alternative that uses scientific innovations to replicate the real feel of cow's milk.
The new investment represents another chapter in the rapid ascent of the Berkeley, Calif.-based REBBL, launched in 2013 by former Bossa Nova Superfruit co-founder Palo Hawken.
Dollar sales of carbonated soft drinks (CSD) decelerated, while sparkling water continues to impress, according to a new Wells Fargo Securities report detailing Nielsen xAOC (expanded all outlets combined) year-over-year beverage sales data for the four-week period ending on Nov. 5.
WTRMLN WTR co-founder and creative director Jody Levy offered up the company’s story and marketing strategy as a case study last week at BevNET Live Winter 2016 in Santa Monica, outlining the ideas and methods that turned WTRMLN WTR into a standout and striking brand.
PepsiCo will compete with Coca-Cola's Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a pH balanced, electrolyte-infused product.
While many up and coming sports drinks rely on functional ingredients (and are even labeled as supplements), Kra’s formulation relies on straightforward ingredients.
In a breakout session at BevNET Live Winter 2016, a trio of lawyers examined jurisdictions in which consumer suits are commonplace.
Greg Steltenpohl, the CEO of Califia Farms and a beverage entrepreneur for nearly four decades, is constantly thinking about innovation.
Long Island CEO Phil Thomas said the company saw ALO Juice as a two-fold opportunity to enter the growing functional beverage market and acquire a brand with a strong established presence in the Southeast.
Press clips for 12/9 include B'More Organic winning $10k on the 'Rachel Ray Show,' The Atlantic examines the kombucha controversy and Whole Foods releases trend predictions for 2017.
Confirming months of industry speculation, The Coca-Cola Company today announced a restructuring of the company’s senior leadership structure that will see company president and COO James Quincey succeed Muhtar Kent as CEO, effective May 1, 2017.