Lumi Juice became the first cold-pressed juice brand to land shelf placement at The Fresh Market. But the distribution deal, while high-five worthy, doesn’t mark the finish line.
About a month after the Coca-Cola Co. brought Coke Life, a cola made with a blend of stevia and sugar to the U.S. market, Pepsi has responded with a similarly formulated product.
Drinkable yogurt sits at the intersection of the three P’s of beverage industry buzzwords — probiotic, portable, protein. Yet will this advantageous positioning be enough to carry a category?
Its distribution partnership with PepsiCo in high gear, KeVita CEO Bill Moses sees its sparkling probiotic drinks as becoming a ubiquitous offering.
Reed's, Inc. CEO Chris Reed figures that tripling the speed of the production will help the company move forward with less labor and roll out more product to absorb his facility’s inherent overhead figures.
The flavored sparkling waters will hit shelves in October at all 175+ stores across 10 states, giving the Boston-based company a wider footprint in the Southwest.
Placing it squarely at the forefront of natural food trends and greater demand for traceable goods, Raley’s has curated a list of 83 ingredients that will be banned in its stores.
Developed in partnership with Tony Horton, creator of popular P90x fitness program, the new products will debut at 100 Los Angeles-area 7-Eleven stores.
Southern Teaz is a line of USDA Organic ready-to-drink iced teas that incorporate biodynamically farmed tea from India. While the company that makes these products hails from Idaho, this flavor is certainly sweet enough to be called “Southern-style” (we can’t say the same for the unsweetened flavor).
The American Beverage Association announced that it wants to reduce national calorie intake, but the editorial board at USA Today was hardly impressed.
Raley’s has replied to BevNET's questions about why it created a list of banned ingredients and its potential impact on the company in terms of sales and operations.
Promoting its bottled gazpacho drinks with the tagline "no spoon required," Tio Gazpacho is a high pressure processed (HPP) take on the classic cold soup. The beverages, which come in three varieties, are well-executed in both formulation and packaging and an impressive addition to the HPP beverage category.
Now marketed as “Antioxidant Super Teas,” the teas are filled in POM’s iconic bottles, and sold in a single-serve 12 oz. size, down from its original 16 oz. format.
The past few weeks of distribution deals indicate that while beverage buyers are continuing their faith in a proven category like coconut water, they’re not averse to innovation.