Review: Stu’s Sour Elixir

We’ve seen a variety of pickle juice products come to market, but none have made it past the initial buzz to become anything more than a novelty product. While there’s obviously a big taste hurdle to overcome for a product like pickle juice, looking at Stu’s Sour Elixir makes us wonder if its predecessors' biggest mistake was in how they branded and positioned their product.

Protein Is Popular. Here’s How You Capitalize.

Whether it be for health, cost, convenience, environmental considerations, dietary restrictions, or just plain vanity, consumer demand for meat-alternative sources of protein has risen dramatically in recent years. Although there are many factors behind this protein revolution, the news here seems to be how the different generational groups are reacting to it.

Review: Matcha LOVE

Ito En’s Matcha Love platform includes cafes, powdered products and a two-SKU line of ready-to drink beverages. Coming in Unsweetened and Sweetened varieties, the drinks are made with a blend of green tea and matcha (a powdered whole leaf green tea), and packaged in a small 5.2 oz. can that is both simple and approachable.

Review: KeVita Cleansing Probiotic Tonics

Extending its presence in the probiotic drink space, KeVita recently launched a new line of "Cleansing Probiotic Tonics." Made with a base blend of the company's effervescent probiotic base and apple cider vinegar, the line comes in four varieties: Kale Lemon, Red Beet, Turmeric Ginger and Cinnamon.

Review: TreTap Sparkling Maple Water

TreTap’s sparkling line is one of the more interesting uses of maple water that we’ve seen to date. The base of this product is maple water that has been carbonated, and the resulting liquid enhanced with sugar, maple syrup, cucumber flavor, citric acid, and monk fruit (a zero-calorie sweetener).