The Newport, Ky.-based company is switching from 12 oz. to a 16 oz. plastic bottle featuring an updated logo, a move CEO David Salmon says will help the brand to better reflect consumer preferences within the RTD tea market.
Shine H2O is a self-described “wellness & performance” water that features a low-calorie formulation that is fortified with vitamin D along with magnesium, zinc, and vitamin B12.
In addition to being the first U.S. brand and first fruit-infused birch water on the market, the beverage is also the only one exclusively sourced from U.S. birch trees in Vermont.
A serial beverage entrepreneur; high-level marketing wizard; a Silicon Valley-funded juice disruptor; a pair of fix-it executives. These are the first five speakers announced today for the BevNET Live Winter conference in Santa Monica, Calif.
The company’s strategy appears to be very focused on being a product that goes behind the bar. While we have a hard time believing that zeroing in on that portion of the mixer segment is the right approach, what Mixwell has created is unique and enjoyable.
For those attending the 2016 Natural Products Expo East, we've created a handy printable Show Planner, which includes a comprehensive list of beverage exhibitors listed both alphabetically and by booth number.
Natural Products Expo East 2016 opens next week, and this edition of the podcast offers our take on how exhibitors and attendees can make the most of the event.
On the surface, the product line seems to be a hybrid of ideas that are currently on the market. Using spring water is one of its bannered points of differentiation, but this seems like something that’s less important than the product’s USDA Organic seal.
Rebel Kitchen’s new line is essentially a rebrand of Unoco, a super-premium coconut water brand that Rebel Kitchen invested in and later acquired.
La Colombe has extended its lineup with two additional nitrous oxide-enhanced coffee drinks. These products, Triple Draft Latte and Vanilla Draft Latte, along with a third can-based line extension, Pure Black, give the company a well rounded RTD lineup that could certainly go head to head with any brand that’s currently in the space.
As we’ve mentioned many times, there are a lot of cold brew coffees out there and the consumer is faced with an ever increasing number of options. MOJO has attempted to combat that in two ways. First, by offering three varieties in single, rather than multi-serve form. Second, developing a brand that catches the eye and is attractive.
Suja CMO Heather MacNeil Cox said that the limited-edition release of Midnight Tonic was an extension of the brand’s 2016 “Surprise + Delight” initiative, one in which Suja “sought out creative ways to give back to our community." Only 1,000 bottles were produced and made available for sale only on Suja’s website.
The new drinks are available in Whole Foods’ Northeast region and retailers in the New York Tri-State area for a suggested retail price of $2.99.`
While innovating, incubating and reformulating from within embody a set of tactics that are happening internally, let’s focus instead on the big-ticket, highly-visible actions that have accelerated dramatically over the past few years: Large companies acquiring smaller ones and also investing in relatively early-stage, fast-growth companies.