Circling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation, line extensions and new products.
Functional drink brand Buck O'Hairen's Legendary Sunshine has a design that is definitely eye-catching and unique in terms of its illustrated approach, however, when you actually examine the packaging, it’s pretty hard to figure out what exactly the product is -- or even what it’s called.
In just its second year, but growing, the top floor experience is still relatively new to the ever-expanding Natural Products Expo West, which concluded on Sunday, March 8 in Anaheim, Calif. Nevertheless, a tour of its lower-priced, smaller booths easily lent insight into some of the bleeding-edge trends in the entrepreneurial beverage business, as well as key ingredients as well.
With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.
At last week’s Expo West show in Anaheim, Suja debuted three new flavors in their “Classic” lineup. These flavors, which push the Suja lineup to over 40 SKUs, are focused on their low-calorie formulations and have a lower price ($5.99 - $7.99) than most of their Classic linemates.
With its new Tonic Water, Zevia has gone in a slightly different direction, which should, at least in some outlets, help the brand gain placement in the mixer section. But a big question remains: how does tonic water pair with Zevia's primary sweetener, stevia?
Made in Nature is trying to zig while others are zagging, introducing a new set of nutritious, premium juices called Telula in the shelf-stable juice aisle, long considered something of a center store backwater.
The addition of a new line of multi-serve cashew and seed milk products follows the launch of Forager’s new 40,000 sq. ft. facility in Indio, Calif. Despite only recently beginning production in the new space, company co-founder Hanley said that the company has since added new equipment to keep supply in line with growing sales of Forager products.
Pepsi is reviving its famed Pepsi Challenge today in what will be the start of a year-long marketing campaign geared towards those social media savvy millennials.
Mocked Up is the first nationally marketed and distributed RTD non alcoholic cocktail (aka “mocktail”) brand. The products, each of which contain real juice and are packaged in a multi-serve Tetra Pak carton, are designed to give the consumer an authentic cocktail experience but without the booze.
There were hundreds of new beverage brands, re-branded products, new sub-lines and changed formulations at Natural Products Expo West, which concluded its three-day stand in Anaheim, Calif. on Sunday, March 8. In the report below, BevNET correspondents John Craven and Ray Latif point out some of the most important and impactful new products.
Green Warrior is the latest USDA Organic seed milk variety from Rawpothecary, and it’s an exceptionally good one.
The New York Times Magazine contributor Mary H.K. Choi has published a glowing review of La Croix sparkling water.
Get all the details you'll need about the show, including listings of beverage exhibitors (supplied by New Hope Natural Media), in BevNET’s print-ready show planner.