Review: Go N’ Syde

Plenty of buzz in the last couple weeks about Go N’Syde beverages, a new line of drinks with debut varieties designed in partnership with singer Mariah Carey and hip-hop artist Jay Z. Marketed as first of its kind products, the drinks are promoted to offer consumers an augmented reality experience that delivers exclusive content via a mobile app. Confused? So are we.

Review: Runa Clean Energy (New Packaging, Formulation)

Runa has revamped the look of its Clean Energy line — and it’s a good step forward for the brand. The new design, which includes an image of a guayusa leaf front and center, more visually related to the core brand, while also being much more visually appealing. While we have some issues with the reformulation of the original variety of Clean Energy, we feel that, overall, Runa is moving in the right direction.

Review: Mamma Chia – New Varieties, Label Refresh

Looking to maintain its position as the top-selling brand of chia drinks, Mamma Chia has added two new varieties to its lineup introduced a label refresh. With the new Strawberry Lemonade and Pineapple Coconut products, the company has done well to elevate and improve upon popular and well-known flavors. As for its updated label, Mamma Chia was able to make it seem fresh but still maintain the brand equity that the company has developed.

Review: Trader Joe’s Cold-Pressed Juices

Hopping on the runaway train that is the cold-pressed juice category, specialty grocer Trader Joe’s has introduced a new three-SKU line of high pressure processed juices. Coming in three color-named varieties — Red, Green and Yellow — the products are quite tasty and include a pretty innovative formulation in the Yellow flavor. The packaging is also praiseworthy, and with as hot a category as cold-pressed juice and devoted a following as that of Trader Joe’s, the new line could be a big success.

Download BevNET’s Show Planner for IFT New Orleans 2014

The Institute of Food Technologists (IFT) Annual Meeting & Food Expo opens this Sunday in New Orleans, and BevNET will be on hand to report on flavor, ingredient and beverage technology exhibitors at the event. Below, you’ll find details about the show, listings of beverage-related exhibitors, as well as BevNET’s print-ready show planner.