Just Chill, which is a “calming drink designed to help reduce stress and enhance focus,” recently launched a zero-calorie extension. Unlike Just Chill’s other flavors, which have 70 calories per can, this product contains no sugar and uses a blend of erythritol and stevia.
In this edition of the BevNET podcast, Alex Matthews, the co-founder and CEO of Juice Served Here, discusses the thriving market for cold-pressed juice in Southern California -- “there’s probably going to come a moment when there’s a juicery on every street corner here in L.A.,” he says -- and why he believes “staying true to your mission” will be the key factor for success among the growing range of juice companies in the region.
The announcement follows a successful test in which DPSG distributed Core in Northern California, parts of Nevada and western Pennsylvania beginning in September, 2015. Core president and operating manager Paul Nadel said that the goal of the trial was “to see how the two companies interacted” and evaluate potential for a larger partnership.
Happy Tree Maple Water’s Cold Brew Coffee offering is a high pressure processed (HPP) blend of maple water and coffee. What’s really unique about this offering is that Happy Tree actually cold-brewed the coffee with maple water rather than water. This results in a unique and smooth flavor profile that’s really outstanding.
Reuters reports that the Supreme Court had declined to review the lower court’s ruling that POM’s advertising claims - that the product treats conditions including heart disease, prostate cancer and erectile dysfunction - were not supported by “competent and reliable scientific evidence.”
Starting with the packaging, the design of Gundalow Juice is something that is a bit different than your standard HPP juice. This starts with the use of a black shrink sleeve label that covers almost all of the bottle aside from a small portion of the bottom where the liquid can be seen. It’s eye-catching, but less vibrant than competing brands, which often focus on bright, positive colors rather than black.
Beyoncé’s investment was part of a capital raise that closed in February, according to WTRMLN WTR co-founder Jody Levy. That raise included funding from CAVU Venture Partners and other undisclosed investors, however, Levy declined to offer details on the total amount of the raise and Beyoncé’s contribution, citing investor confidentiality.
Vim + Vigor, or “V+V Apothicaire” as the company now refers to itself, has expanded its offerings from cold-pressed juice to include chilled drinkable soups. The soups, which come in three flavors, including Heirloom Gazpacho, Kale Avo’ Basil, and Harvest Melange, are said to “marry European culinary influences and functional nourishment.”
Willis, the former chief commercial officer at Anheuser-Busch InBev and before that president of the Coca-Cola Company’s North Latin America division, will also serve as chief financial officer and as a director of Bucha.
Guayusa-powered natural energy drink Runa confirmed today the long-rumored addition of Oscar winner Leonardo DiCaprio as an investor, joining a new wave of high-profile individual investors including fellow thespians Marlon Wayans and Adam Rodriguez.
BevNET is pleased to announced the launch of a new podcast, in which we’ll be exploring current trends and timely news stories in the food and beverage business. In this first episode, BevNET’s John Craven, Ray Latif and Jon Landis discuss a growing trend in repurposing food waste, the pitfalls of cause-based marketing, a surging nut milk category and why sugar has emerged as "public enemy number one."
With its sharp branding and intense flavor, Matcha LOVE is one of our favorite brands that Ito En has created for the U.S. market. In fact, it was the winner of the award for “Best Tea” as part of BevNET’s Best of 2015. Matcha Colada, which blends coconut water (70 percent), matcha, green tea and natural flavors, is the latest line extension for the brand.
April was packed with distribution news from entrepreneurial beverage companies spanning a range of categories. Premium water brands made significant traction this month, adding new placement at natural, conventional grocery and convenience store retailers.
NÜMOO is a line of organic high pressure processed nut milks that are made without the use of stabilizers, gums, or any other additives commonly found in dairy alternatives. The product line, which was announced in February, comes in strawberry, vanilla, chocolate, and coffee flavors and four different nut milks: cashew milk, almond milk, pecan milk, and pistachio milk.