Plenty of buzz in the last couple weeks about Go N’Syde beverages, a new line of drinks with debut varieties designed in partnership with singer Mariah Carey and hip-hop artist Jay Z. Marketed as first of its kind products, the drinks are promoted to offer consumers an augmented reality experience that delivers exclusive content via a mobile app. Confused? So are we.
Runa has revamped the look of its Clean Energy line — and it’s a good step forward for the brand. The new design, which includes an image of a guayusa leaf front and center, more visually related to the core brand, while also being much more visually appealing. While we have some issues with the reformulation of the original variety of Clean Energy, we feel that, overall, Runa is moving in the right direction.
Looking to maintain its position as the top-selling brand of chia drinks, Mamma Chia has added two new varieties to its lineup introduced a label refresh. With the new Strawberry Lemonade and Pineapple Coconut products, the company has done well to elevate and improve upon popular and well-known flavors. As for its updated label, Mamma Chia was able to make it seem fresh but still maintain the brand equity that the company has developed.
Incubator AccelFoods has doubled down on the beverage game in its second class of entrepreneurs, which include a ready-to-drink meal replacement beverage aimed at women and a mushroom tea mix that is relocating from Hong Kong.
Hopping on the runaway train that is the cold-pressed juice category, specialty grocer Trader Joe’s has introduced a new three-SKU line of high pressure processed juices. Coming in three color-named varieties — Red, Green and Yellow — the products are quite tasty and include a pretty innovative formulation in the Yellow flavor. The packaging is also praiseworthy, and with as hot a category as cold-pressed juice and devoted a following as that of Trader Joe’s, the new line could be a big success.
The Institute of Food Technologists (IFT) Annual Meeting & Food Expo opens this Sunday in New Orleans, and BevNET will be on hand to report on flavor, ingredient and beverage technology exhibitors at the event. Below, you’ll find details about the show, listings of beverage-related exhibitors, as well as BevNET’s print-ready show planner.
Now there’s innovation, and then there’s Star Trek-like innovation. The latter of which could be used to describe Vessyl, a new drinking container that’s able to tell you exactly what you are consuming and how the liquid affects your body, according to theWire.com. Is your mind blown yet? No? Read on.
Daily Greens founder Shauna Martin credits Texas as a key launching pad for the brand, with the Lone Star State offering new and fertile ground for a now-thriving cold-pressed juice category.
In a recent interview with BevNET, John Showalter, the Director of Business Insights for Red Bull North America, provided a rare glimpse into the strategic vision of the energy giant.
Plenty of distribution news coming our way in the last couple of weeks, as both early-stage and established beverage companies announced new agreements with wholesalers from across the U.S.
In part of two of our segment, we discuss investment deals seen in the non-alcoholic beverage business and offer predictions on what’s to come for growth categories in the second half of 2014.
As emerging categories continue to evolve, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman discuss notable developments in the beverage industry during the first half of 2014.
Gagliardi’s previous to ventures were as a co-founder of pet food company Blue Buffalo (started by Bill Bishop, one of SoBe’s founders), as well as the founder of Maverik, a lacrosse equipment and apparel company, which was sold to Bauer Hockey.
California Senate Bill 1000 failed on a 7-8 vote in committee, with opponents claiming that a warning on sugary drinks would be confusing and do little to change consumer behavior.