Review: TreTap Sparkling Maple Water

TreTap’s sparkling line is one of the more interesting uses of maple water that we’ve seen to date. The base of this product is maple water that has been carbonated, and the resulting liquid enhanced with sugar, maple syrup, cucumber flavor, citric acid, and monk fruit (a zero-calorie sweetener).

The Flavor Rules

Promising brand propositions can fall apart if the flavor isn’t there, while marginally functional products can catch fire behind great taste. Brands will do whatever they can to maintain their flavor advantage (Coke’s secret formula, anyone?) while a switch in sweetener mix can totally undermine a product (Vitaminwater’s recent stevia experiment comes to mind).

Review: The Squeeze Cold Pressed Smoothies

In addition to a range of pre-packaged meals and snacks, "raw" food company The Squeeze produces a line of cold-pressed juices and smoothies that are not pasteurized, nor high pressure processed. The company definitely has a knack for crafting unique flavor varieties (and names), including its Cold Brew Squeezuccino and PB & J.

Review: Outpost Cold Brew Coffee

While we’ve seen many beverage brands go for a minimalist approach, Outpost Cold Brew somehow has managed to take things to a new level. On the 12 oz. long-neck amber bottle, the company places a stark white label, which has a lot of white space and minimal copy... and it works.

Coke Life Goes National

Coke quietly announced the move at last month’s National Association of Convenience Stores show, where it sampled the mid-calorie product among a host of other new and soon-to-be-launched products, and yesterday made the news official.

Review: TK Hibiscus

In both formulation and design, TK Hibiscus has taken a minimalist approach to its line of organic, hibiscus teas. TK's label and liquid are both polished and well-conceived, something gives the brand a solid foundation as it looks to grow its retail and distribution footprint.

Review: Better Booch Kombucha

Based in Los Angeles, Better Booch produces a line of kombucha drinks that are made with organic ingredients. Available in six varieties, we sampled three and were impressed by each for their mainstream-oriented formulation and flavors.