AH+ - The BevNET.com Review

		AH+ DTK, LLC Tel: 309-339-1111 Fax: 309-683-3594 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.tasteah.com [Edit] BevNET Traffic Rank: #390 / 1107 (This week: +1 )

Created: 3/2/2007 / Last Update: 3/6/2007 2:02:38 PM

Manufacturer's Brand Overview: [Edit]
AH+ is a vitamin-fortified drink - with zero calories and zero carbs - specifically designed to hydo-plenish your body and put back in what drinking takes out. Try it for jetlag too!

Grape
Category: Water: Enhanced; Packaging: 16.9 fl oz (500 ml) plastic

BevNET Review:
Goodnight Grape is another well executed flavor from AH+. This one is probably the second best in terms of the flavor's ability to hide the sweetener aftertaste. On the other hand, it's a pretty candy-like grape flavor, which isn't overly natural tasting. Still, for a functional drink we'll definitely take it. Speaking of functionality, this product, which claims to be an "anti-hangover beverage," seems to have someone questionable positioning, especially since the brand doesn't really feel like an anti-hangover product. We'd suggest switching to something a bit more mainstream (like "detoxification") and dropping the anti-hangover claim altogether.

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Added: 3/6/2007 | Updated: 6/7/2007 1:13:28 PM


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Lemon
Category: Water: Enhanced; Packaging: 16.9 fl oz (500 ml) plastic

BevNET Review:
The Lemon flavor of AH+ is a pretty palatable product, especially when you factor in the fact that this is a zero calorie, sugar free product. Thanks to a blend of acesulfame potassium and sucralose, this product has a natural level of sweetness that's on par with something out of the sports drink category. There's a mild lemon flavor that serves to please the palate and to help cut the sweetener aftertaste. The packaging and branding of the product are good -- at least up until the "anti-hangover" part. As a functional brand, AH+ certainly does a good job of making functionality a significant part of its message -- so why limit it to anti-hangover? It might be nice to a person seeking a hangover remedy, but people who aren't will never try this product. Overall, a nice product, but until this product goes in a different direction with its message it will be typecast.

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Added: 3/6/2007 | Updated: 6/7/2007 1:13:28 PM


	Average User Rating (7 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Berry
Category: Water: Enhanced; Packaging: 16.9 fl oz (500 ml) plastic

BevNET Review:
The Bedtime Berry flavor of AH+ is a very drinkable zero calorie sugar-free product sweetened with ace-k and sucralose. There's a mild berry flavor that starts out a bit harsh, but quickly evolves into a nice smoothness. There's a mild amount of aftertaste to the finish, but overall it's an enjoyable product. Our only complaint is the same one that we have for all of the flavors: the "anti-hangover" positioning. This will severely limit the potential consumer base for this product.

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Added: 3/2/2007 | Updated: 6/7/2007 1:13:28 PM