Alex's Lemonade: Original Lemonade

Product Type: Juice: Juice Drink; Container: 20 fl oz plastic (592 ml)
BevNET Review: This product is standard-fare mainstream lemonade, but it comes attached to a good cause. In 2000, a 4 year-old cancer patient named Alexandra “Alex” Scott set up a lemonade stand with the intent of raising money to fight cancer. Over the years, the Alex’s Lemonade Stand Foundation has continued that fight, and this product will give money to the same cause. But with 5 percent juice, high-fructose corn syrup, natural flavors, and yellow #5, the flavor of this lemonade is a bit too sweet, and there’s not enough of a sour lemon taste to complement the sweetness. The packaging could do a better job of tying the product to the worthy cause it supports. It would certainly be more obvious if the graphic on the rear of the label (of the real Alex Scott) were more prominent, but that might be pushing the promotional tie-in a bit too far – obviously a tough situation for a brand marketer to be in. Overall, we certainly applaud the intentions of this product, but wonder if its message will be clear enough to consumers, especially when it competes with higher-end products.

Average User Rating

(14 votes)

BevNET Product Traffic Rank: #359