Awake good morning energy

Apple & Eve
Tel: 800-969-8018
Fax: 516-621-2164
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BevNET Brand Traffic Rank: #826

Website: http://www.awake-energy.com/
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Manufacturer's Brand Overview: [Edit]
Apple & Eve, one of the largest independently owned juice companies in the U.S., has just entered the booming energy drink category with the launch of AWAKE® and AWAKE LIGHT® -- unique new 100% juice energy beverages designed specifically for morning consumption. AWAKE was designed for the more health-conscious energy beverage consumer who is looking for a product with more natural ingredients and energy delivery agents than the current ?extreme? energy beverages on the market. Both AWAKE and AWAKE LIGHT have the caffeine equivalent of a tall cup of coffee, formulated with vitamins and nutrients as a refreshing morning energy juice. In addition to its orange-tangerine flavor and the health benefits of an all-natural, vitamin-enhanced 100% juice formula, AWAKE contains the unique, powerful ingredient Essentra® -- a patented restorative and rejuvenating extract derived from a natural botanical that delivers sustained energy throughout the day. Essentra helps to reduce fatigue, sharpen focus ? and has been shown to help sustain energy levels.

Light Orange Tangerine

Product Type:Functional: Energy Drink: Diet; Container: 12 fl oz (355ml) sleek can
BevNET Review: The light variety of Awake is a different formulation than its counterpart, using a 30% juice blend and artificial sweeteners ace-k and sucralose. The fruit taste is quite muted compared to the full strength version and finishes up with a more pronounced aftertaste. That being said, we very much prefer the full strength variety over this one. There's probably a different blend of fruits -- or a slightly increased amount of juice -- that could help this product achieve a more enjoyable taste. Otherwise, it's a drinkable product, but we think the gap is a bit big between the two flavors.
Rating Explanation3 stars3 stars3 stars3 stars3 stars
Average User Rating(7 votes)
BevNET Product Traffic Rank: #2409

Orange Tangerine

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz (355ml) sleek can
BevNET Review: Apple and Eve's entry into the energy category is "Awake", a 100% juice formulation blended with a cocktail of energy ingredients, including Essentra Trim (an ingredient designed to reduce stress and fatigue) caffeine, taurine, and vitamins. The flavor is quite pleasant, delivering a variety of citrus and tropical fruit tastes. With a sweet fruit flavor that finishes with a hint of energy to the taste, it's probably best compared to other fortified juice drinks on the market. On the outside, it's a crisp, professionally done design that helps reinforce the clear and intuitive branding. We like the name "Awake", which surprisingly has not previously been used in the category. Overall, a job well done by Apple & Eve.
Rating Explanation4 stars4 stars4 stars4 stars4 stars
Average User Rating(21 votes)
BevNET Product Traffic Rank: #1653
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