Last Updated: 11/29/2007 11:12 AM
Apple and Eve's entry into the energy category is "Awake", a 100% juice formulation blended with a cocktail of energy ingredients, including Essentra Trim (an ingredient designed to reduce stress and fatigue) caffeine, taurine, and vitamins. The flavor is quite pleasant, delivering a variety of citrus and tropical fruit tastes. With a sweet fruit flavor that finishes with a hint of energy to the taste, it's probably best compared to other fortified juice drinks on the market. On the outside, it's a crisp, professionally done design that helps reinforce the clear and intuitive branding. We like the name "Awake", which surprisingly has not previously been used in the category. Overall, a job well done by Apple & Eve.
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