Last Updated: 2/26/2009 1:21 PM
For being a beverage that’s exclusively sweetened with sucralose, H7’s Lemon Lime formula is actually quite drinkable. Most likely, it’s the pairing of the acidic lime flavor, whole leaf aloe extract, and the saltiness of the added electrolytes that help hide the aftertaste of the sucralose. Either way, this is an exceptional tasting zero calorie beverage. From a positioning point of view, this drink needs some work. First, there’s the mix of organic (aloe leaf) and artificial (sucralose) – two things that are at odds with one another. Second, there’s the packaging, which is hard to read, drawing your eye to the massive H on the front panel. Further on that point, they’ve given it a tagline of “Formula 20,” which immediately makes us think of Vitaminwater’s “Formula 50.” Instead of this, we’d suggest offering some sort of explanation of why aloe belongs in a sports drink. Overall, love the taste, but the positioning of the product needs to be better.
Container32 oz. PET
Calories 0, Fat 0g, Sodium 24mg, Potassium 30 mg, Carbohydrates 0g, Sugars 0g, Protein 0g
Water, aloe barbadensis leaf juice, sucralose, vitamins, natural flavors, and other ingredients.
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