Jimi Hendrix Liquid Experience

Product Type:Functional: Energy Drink: Regular; Container: 16 oz can
BevNET Review: Would Jimi himself be pleased? We don't know. But the energy drink is a much more standard formulation than anything the man ever played -- it's a less than edgy cranberry and elderberry mix that packs a pretty strong kick and isn't overwhelmingly sweet and has a pleasant, not-too-medicinal finish. We do think the can might have some shelf appeal, as it features a fairly dynamic image of Hendrix on guitar with a fading purple and silver shine. Hendrix has an appeal that transcends generations, musically. But does his image have one that can sell licensed products to a younger generation? We're not quite so sure about that -- maybe they'd do better by offering a free download with every can. Reviewed on: 8/17/2007