Would Jimi himself be pleased? We don't know. But the energy drink is a much more standard formulation than anything the man ever played -- it's a less than edgy cranberry and elderberry mix that packs a pretty strong kick and isn't overwhelmingly sweet and has a pleasant, not-too-medicinal finish. We do think the can might have some shelf appeal, as it features a fairly dynamic image of Hendrix on guitar with a fading purple and silver shine. Hendrix has an appeal that transcends generations, musically. But does his image have one that can sell licensed products to a younger generation? We're not quite so sure about that -- maybe they'd do better by offering a free download with every can.
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Functional: Energy Drink: Regular
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