Jones - 24C Multi-Vitamin Enhanced Water: Mandarin Orange

Mandarin Orange

Last Updated: 9/20/2007 11:16 AM

Product Type: Water: Enhanced; Container: 20 fl oz (591 ml) plastic
BevNET Review: Again, a good tasting functional water -- the orange flavor is mild but fruity -- that has a clear difference against the competition. Our only concern is whether or not the "24c" brand will have meaning with the consumer. Unlike competing products, their message ("multi vitamin system") is rather understated, which, in the absence of clear positioning, might make this product seem more like a vitaminwater knockoff than it really is. Still, definitely worth a try.

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BevNET Product Traffic Rank: #2346

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