Mix 1: Dark-Berry

Product Type: Juice: Smoothie; Container: 11 oz PP
BevNET Review: Mix1’s “hi-antioxidant fiber drink” is an interesting concept, packing 9 servings of fruits and vegetables, ORAC of 4500, 8g of fiber, 9g of protein, and more into each square 11 oz. bottle. And maybe equally as important is what’s not in this bottle (soy, lactose, gluten, caffeine). Inside the bottle, you’ve got a flavor that starts out rather bitter (likely from the whey protein isolate), but our palates quickly warmed up to it. The product contains juice (although they don’t disclose how much) in the form of apple, acai, and pomegranate, but, due to the strength of the other flavors, you can’t really distinguish them from the mix. There isn’t much sweetness to the product, which is no surprise given that the drink has only 9g of sugar per bottle (it uses sugar and luo han guo). From a design and positioning point of view, we find it somewhat hard to make sense of this product. Positioning it as a “hi-antioxidant fiber drink” is both wordy and neglects some of the other marketable ingredients (such as protein). Vertical text makes things hard to read, while the sheer volume of it makes the selling points somewhat confusing. So, we’d propose focusing on fiber and protein and making the antioxidants a tertiary benefit. In addition, mentioning the fruit juices, rather than the ambiguous “dark berry”, would like help whet the consumer’s appetite a bit more. But don’t take these criticisms the wrong way – the drink is very close and these are mostly items that need simple refinement. Otherwise, we really like the concept, the nutrition, and the flavor. Definitely one of the better -- and more innovative -- drinks that Mix1 has created.

Average User Rating

(3 votes)

BevNET Product Traffic Rank: #2194