Mix 1: Orange Twist

Product Type: Juice: Smoothie; Container: 11 oz PP
BevNET Review: Orange Twist is one of the new “hi-antioxidant fiber drink” flavors from Mix1. It features a flavor that is designed to be similar to the classic “orange and crème” flavor that is found in many CSD lines. The drink features orange, apple, and carrot juice concentrates, which certainly help the product have a rather natural fruit flavor. As far as the fruit flavor goes, though, it’s really muted, with the overwhelming flavor being the bitterness of the protein. It’s only lightly sweetened with sugar, to the tune of 9g, but there’s enough sweetness there to satisfy the palate. The body is milky in body, but thin, despite this being a lactose and soy free product. In terms of what’s makes this product tick, it’s loaded with fiber (8g), protein (9g), several vitamins (C,E), and has a high ORAC value (4500). There are also several other less traditional ingredients, including extra light olive oil, lycopene, zeaxanthin, cryptoxanthin, and luo han guo (an alternative sweetener). While we personally prefer the Dark Berry flavor to this one, it’s still quite good, with our only technical concern being the quick separation of the protein from the mix (you need to shake it somewhat frequently). Otherwise, we like their unique approach to the drink – there’s really nothing else like it. That said, we can certainly understand why they ended up trying to classify this as a “hi-antioxidant fiber drink,” but that doesn’t really give the buyer the whole picture: it fails to mention the protein, which is clearly a key part of this drink. Both of these issues result in a disconnect between what’s marketed to the consumer and what they get inside the bottle. Like most products that put a lot of text on their labels, Mix1’s Orange Twist needs a more polished message and it could benefit from a little design work to help make the package look a bit more appetizing. Overall, though, very innovative and enjoyable.

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