O.N.E. - The BevNET.com Review

		O.N.E. O.N.E. World Enterprises Tel: 310-802-4228 Fax: 310.807.9323 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.onenaturalexperience.com [Edit] BevNET Traffic Rank: #245 / 1212

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Created: 7/12/2007 / Last Update: 8/6/2007 8:54:34 AM

Manufacturer's Brand Overview: [Edit]
O.N.E. currently has a line of four products. The first product is 100% natural coconut water, which is the water inside a young green coconut. It is naturally filtered for nine months through the dense fibers of the coconut creating a nutritious, pure and refreshing isotonic beverage. O.N.E. Amazon Acai is made from fresh Acai fruit grown naturally (wildly) in the middle of the Amazon Rainforest. Our wonderful Acai has more antioxidants than pomegranates, and is rich in Omega 3,6, & 9, as well as Amino Acids, Vitamin B & E Minerals, and Ellagic Acid. O.N.E. Coffee Berry Juice is a super-high antioxidant, naturally caffeinated fresh juice. O.N.E. Coffee Berry juice retains the important nutrients and the nutrient value of the whole coffee berry (berry + bean). Many of the beneficial nutrients of the whole coffee berry are thrown away when coffee beans are processed or destroyed when the beans are roasted. O.N.E. Cashew Juice is a nutritious beverage with a fresh, light and naturally sweet tropical flavor. It is made from the fruit of the cashew, and contains no nuts.

Cashew
Category: Juice: Fruit Juice; Packaging: 11 oz PET

BevNET Review:
Made with cashew fruit, not the cashew nut which comes from inside the fruit, O.N.E.'s latest entry follows suit with their concept of bringing South American flavors to the mainstream. The flavor is light, but rather sweet, with an exotic flavor that has an almost tropical taste to it. While it doesn't taste like cashew nuts (aside from a slight note to the finish), the execution is pretty pleasant, but again, it's a bit too sweet. Packaging is nice looking and feels modern, but we think O.N.E. has an uphill battle with this one. The main challenge being the American palate, which will likely think about crushed up cashew nuts when seeing this product. That doesn't bode well for the intended nutritional benefits for this drink -- or for whetting the appetite of the potential consumer. That being said, we wonder if O.N.E. could do more to promote the health benefits -- or simply cut it with a secondary flavor as they did with the Coffee Berry flavor.

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Added: 6/24/2008 | Updated: 6/25/2008 8:27:28 AM


	Average User Rating (4 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Coffee Berry
Category: Juice: Fruit Juice; Packaging: 11 oz Tetra Pak

BevNET Review:
Coffee Berry is a concept that will likely seem esoteric to the mainstream market, but O.N.E. has done a nice job of formulating a product that's actually quite enjoyable to drink. This antioxidant rich product uses a mixture of acerola, strawberry, and whole coffee bean (meaning the bean and the berry that surrounds it), which gives the product a tangy fruit flavor (featuring notes of strawberry and cherry) and an extremely subtle hint of a coffee like flavor to the finish. It's sweet, but not too sweet, despite there being 26g of carbs per 11 oz package. They've decked out the Tetra-Pak nicely, giving the product a dark red color scheme that has a clean front panel and a modern feel. Like some of their other flavors, the biggest challenge is going to be introducing these flavors to an unfamiliar palate and making consumers recognize coffee berry as something that's healthy (as opposed to how consumers feel about coffee). Otherwise, this is a well executed and enjoyable product.

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Added: 6/24/2008 | Updated: 6/25/2008 8:27:28 AM


	Average User Rating (5 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

100% Coconut Water
Category: Juice: Juice Drink; Packaging: 11 fl oz (330ml) tetrapak

BevNET Review:
O.N.E.'s 100% Coconut Water is made using natural coconut water sourced in Brazil. It delivers a taste that's very satisfying and hydrating, which is exactly what Brazilian coconut water products are known for. The 11 oz. Tetra Pak package is clean and appealing. Then again, it's the same package format as other players in the space. We know that this is really a technical limitation for coconut waters coming out of Brazil, but it is a legitimate risk for this product as there are minimal ways to differentiate between them. Really, the only option is the graphics on the package as the container type and the flavor are similar if not identical in many cases. However, we think that O.N.E. has done a good job of making a hip look to a product which is often times designed as an ethnic entry.

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Added: 7/12/2007 2:16:44 PM | Updated: 7/13/2007 8:29:11 AM


	Average User Rating (21 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Amazon Acai
Category: Juice: Juice Drink; Packaging: 11 fl oz (330ml) tetrapak

BevNET Review:
O.N.E.'s second product is Amazon Acai, a blend of acai and acerola juices that also has added guarana. It's a smooth flavor that has a sweet dose of tart fruit flavor to its body, which makes it one of the more enjoyable blends that we've tried recently. O.N.E. has done a very nice job with this product's formulation, opting to keep things relatively simple on the ingredient panel to let the natural flavors of the fruit shine through. Overall, it's very enjoyable. Packaging is the same Tetra Pak used on the coconut water variety, but with a pink and purple hue to it. Definitely worth a try.

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Added: 7/12/2007 2:16:44 PM | Updated: 7/13/2007 8:29:11 AM


	Average User Rating (21 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate