O.N.E.: 100% Coconut Water

Product Type: Juice: Juice Drink; Container: 11 fl oz (330ml) tetrapak
BevNET Review: O.N.E.'s 100% Coconut Water is made using natural coconut water sourced in Brazil. It delivers a taste that's very satisfying and hydrating, which is exactly what Brazilian coconut water products are known for. The 11 oz. Tetra Pak package is clean and appealing. Then again, it's the same package format as other players in the space. We know that this is really a technical limitation for coconut waters coming out of Brazil, but it is a legitimate risk for this product as there are minimal ways to differentiate between them. Really, the only option is the graphics on the package as the container type and the flavor are similar if not identical in many cases. However, we think that O.N.E. has done a good job of making a hip look to a product which is often times designed as an ethnic entry.

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