O.N.E.: Coffee Berry

Product Type: Juice: Fruit Juice; Container: 11 oz Tetra Pak
BevNET Review: Coffee Berry is a concept that will likely seem esoteric to the mainstream market, but O.N.E. has done a nice job of formulating a product that's actually quite enjoyable to drink. This antioxidant rich product uses a mixture of acerola, strawberry, and whole coffee bean (meaning the bean and the berry that surrounds it), which gives the product a tangy fruit flavor (featuring notes of strawberry and cherry) and an extremely subtle hint of a coffee like flavor to the finish. It's sweet, but not too sweet, despite there being 26g of carbs per 11 oz package. They've decked out the Tetra-Pak nicely, giving the product a dark red color scheme that has a clean front panel and a modern feel. Like some of their other flavors, the biggest challenge is going to be introducing these flavors to an unfamiliar palate and making consumers recognize coffee berry as something that's healthy (as opposed to how consumers feel about coffee). Otherwise, this is a well executed and enjoyable product.

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(7 votes)

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