Premium Energy VIP Drink

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz Can
BevNET Review: Premium Energy Drink is an energy drink that is trying too hard -- to the point of it seeming desperate -- to sell you on the fact that their product is premium. In addition to calling itself premium in its name, the can also says “Exclusive” and “VIP.” The problem we have with this is that nothing about this drink is premium or exclusive. Both the flavor and functional ingredients are the same as what you’ll find in certain other drinks on the market. And from a flavor perspective, this sugar sweetened drink is very sweet and has “classic energy drink” taste. Visually, the design is amateurish at best and, when combined with the excessive use of adjectives that attempt to establish the product’s premium brand, makes the product look like a novelty product. Realistically, this product is only going to succeed if it can sell far below what the premium products sell for. Otherwise, we strongly suggest that this brand go back to the drawing board before they make costly moves such as painting the cans (it currently uses a sleeve wrap). Reviewed on: 7/17/2012