Psyche, which is a product of White Rock Beverages, comes in a variety of classic CSD flavors, all of which are all-natural and zero-calorie. As far as the lineup is concerned, it’s this flavor, Orange, that is one of our favorites. This product, like the Lemon Lime variety, is a nice translation of one of their classic flavors. It has a nice amount of orange flavoring and has a pleasant crisp finish from the carbonation. The sweeteners (stevia and erythritol) might make for a zero-calorie and all-natural formulation, but it’s otherwise a wash when comparing this product to a standard diet CSD. Visually, we wish there was a stronger visual connection to White Rock. The name Psyche is fine, but the execution feels too sterile compared to the classic style of White Rock. That said, we’d love to see the company rebrand this product -- there’s probably a much bigger opportunity out there.
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Carbonated Soft Drink: Diet
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